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DODGE HAS PUT 500 MILLION HORSEPOWER ON THE ROAD

The Brotherhood Of Muscle Will Celebrate With A Special Social Media Event Soon

Dodge Lineup

The Dodge Power Dollars program has worked with incredible effect. The  $10 per horsepower cash allowance on any 2019 Challenger, Charger or Durango has contributed to the brand putting 500 million horsepower horsepower on the road – a goal that was put in place to achieve by year’s end. But with clearing this number two months ahead of schedule, Dodge has some celebrating to do.

Next week, the muscle car brand will announce a special social media event to commemorate the occasion. Watch this space for more details as they come.

“‘Dodge Power Dollars’ has more than exceeded our expectations, giving a huge boost to Dodge performance across the country and helping us reach our goal of putting a half billion horsepower into the hands of our loyal enthusiast by the end of the year,” said Tim Kuniskis, Global Head of Alfa Romeo and Head of Passenger Cars – Dodge, SRT, Chrysler and Fiat, for FCA North America. “These Dodge muscle cars are attracting a new generation of shoppers who are drawn to the performance, attitude and personality of the Dodge brand – a brand that continues to differentiate itself within the car segment. This is the golden age of muscle cars.”

Here’s how we got to 500 million horsepower: the Dodge Challenger reported a record third quarter in 2019, building on its best ever sales record in 2018, while the Charger – the best selling full size sedan in America – notched its highest level of third-quarter sales in 13 years, on pace to lead the U.S. large car segment for three years running in 2019.

Over the past decade, Challenger and Charger sales have increased more than 60 percent. Moreover, the formidable Durango is on track to have its best calendar-year sales total since 2005. We like to think the Durango SRT has something to do with that.

2019 model-year Dodge muscle car can be ordered until Wednesday, October 23, 2019. This is important because only 2019 Challengers, Chargers and Durangos qualify for Dodge Power Dollars, and not the new 2020 models such as the Charger Hellcat Widebody or Charger Hellcat Daytona 50th Anniversary Edition.

If you find a 2019 model-year Dodge product on the dealership that you like, the brand will honor the Power Dollars promotion until Jan. 2, 2020.

Dodge Display
All photos copyright MuscleCarsandTrucks.com

Written by Manoli Katakis

Muscle Cars & Trucks was founded by Manoli Katakis - an automotive media veteran that has been covering the latest car news since 2009. His journalism has uncovered dozens of major product changes, updates, plans, and cancellations long before automakers were ready to make things official.

Some highlights over the years of his reporting include the uncovering of the Zora trademark before anybody else reported on the coming of a mid-engine Corvette, as well as the dead-accurate reporting of the coming of the Chevrolet Colorado ZR2, two years before it hit the market, and even before the debut of the concept vehicle. This type of reporting has immediately continued here, with reports of the original seventh-generation Camaro plans being shelved, as well as what's in store for the Chevrolet Silverado.

Some of his work can be found on massive automotive media outlets, such as Motor1. He also has been a guest on the 910AM Radio Station with Detroit News auto critic Henry Payne, as well as the enthusiast-oriented Camaro Show podcast.

Over the years, Manoli has interviewed various automotive industry titans, leaders, and people that make things happen otherwise. These include figureheads such as GM CEO Mary Barra, GM President Mark Reuss, automotive aftermarket icon Ken Lingenfelter, Dodge firebrand Tim Kuniskis, along with various chief engineers of vehicles such as the Ford F-150 & Mustang, Chevrolet Camaro & Corvette, and many more.

At MC&T, Manoli is taking his journalism expertise, deeply planted sources, driving abilities, and automotive industry knowledge to new levels, covering more vehicles and brands than ever before. This is the place where you will continue to read groundbreaking stories about American performance vehicles, pickup trucks, and sport utility vehicles. Here is where you’ll also read insights and quotes from various automotive subject matter experts on the latest relevant products, as well as some of the latest official news from their manufacturers.

Fun facts: he also once beat Corvette Racing driver Tommy Milner in an autocross with a Chevrolet Bolt EV. The biggest vehicle he’s ever driven is a John Deere mining truck. Besides a go-kart, the smallest vehicle he’s driven has been a Hyundai i10. He’s also spent time in the cockpit of various American performance vehicle icons, including the fifth-generation Chevrolet Camaro Z/28, Dodge Challenger Demon, and Ford Mustang GT350R. He has reviewed dozens of trucks, SUVs, and performance vehicles over the years.

One of his favorite new vehicles on the market today happens to be the Chevrolet Colorado ZR2 Bison. He is also a card carrying member of the Sports Car Club of America, and regularly participates in Detroit Region autocross events.

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