Manoli Katakis 
The Dodge Power Dollars program has worked with incredible effect. The $10 per horsepower cash allowance on any 2019 Challenger, Charger or Durango has contributed to the brand putting 500 million horsepower horsepower on the road – a goal that was put in place to achieve by year’s end. But with clearing this number two months ahead of schedule, Dodge has some celebrating to do.
Next week, the muscle car brand will announce a special social media event to commemorate the occasion. Watch this space for more details as they come.
“‘Dodge Power Dollars’ has more than exceeded our expectations, giving a huge boost to Dodge performance across the country and helping us reach our goal of putting a half billion horsepower into the hands of our loyal enthusiast by the end of the year,” said Tim Kuniskis, Global Head of Alfa Romeo and Head of Passenger Cars – Dodge, SRT, Chrysler and Fiat, for FCA North America. “These Dodge muscle cars are attracting a new generation of shoppers who are drawn to the performance, attitude and personality of the Dodge brand – a brand that continues to differentiate itself within the car segment. This is the golden age of muscle cars.”
Here’s how we got to 500 million horsepower: the Dodge Challenger reported a record third quarter in 2019, building on its best ever sales record in 2018, while the Charger – the best selling full size sedan in America – notched its highest level of third-quarter sales in 13 years, on pace to lead the U.S. large car segment for three years running in 2019.
Over the past decade, Challenger and Charger sales have increased more than 60 percent. Moreover, the formidable Durango is on track to have its best calendar-year sales total since 2005. We like to think the Durango SRT has something to do with that.
2019 model-year Dodge muscle car can be ordered until Wednesday, October 23, 2019. This is important because only 2019 Challengers, Chargers and Durangos qualify for Dodge Power Dollars, and not the new 2020 models such as the Charger Hellcat Widebody or Charger Hellcat Daytona 50th Anniversary Edition.
If you find a 2019 model-year Dodge product on the dealership that you like, the brand will honor the Power Dollars promotion until Jan. 2, 2020.
