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The More The Horsepower, The More Buyers Can Save

Dodge Charger Challenger Heritage Edition Chrysler LX muscle car cars
Image via Dodge.

Dodge will already sell you more horsepower per dollar than any other brand out there, thanks to its 5.7L Hemi V8 in the Challenger, Charger and Durango. Fun metrics such as this have likely contributed to the sales growth of each model. Especially the Charger, which is the best-selling full-size sedan on the market. Meanwhile, Dodge Challenger sales have outpaced the Chevrolet Camaro. And to keep the foot on the gas, FCA has announced the “Dodge Power Dollars” incentive program for ever 2019 model year Challenger, Charger and Durango.

Each vehicle and variant will have a $10 per horsepower cash allowance on the hood, including Pentastar V6 SXT and GT models. And the higher the horsepower number, the higher the savings. That means that buyers can save $7,970 on a 797-horsepower 2019 Dodge Challenger Hellcat Redeye. Is that a bald eagle screeching in the distance? We think so.

Dodge Power Dollars Challenger RT Scat Pack


“Dodge has more horsepower than anyone else, and we want to share it and give those who have always wanted more the ability to get more. The goal is to grow to a half-billion horsepower before the end of the year. This is what we believe John and Horace Dodge would want us to do,” said Tim Kuniskis in a prepared quote.

Here’s the Dodge Power Dollars breakdown:

Model Horsepower Cash allowance
Hellcat Redeye 797 $7,970
Hellcat 717 $7,170
R/T Scat Pack 485 $4,850
R/T 375 $3,750
GT AWD 305 $3,050
GT 305 $3,050
SXT AWD 305 $3,050
SXT 305 $3,050
Model Horsepower Cash allowance
Hellcat 707 $7,070
Scat Pack 485 $4,850
R/T 370 $3,700
GT 300 $3,000
SXT AWD 300 $3,000
SXT 292 $2,920
Model Horsepower Cash allowance
SRT 475 $4,750
R/T 360 $3,600
Citadel 295 $2,950
GT 295 $2,950
SXT 293 $2,930

The Dodge Power Dollars program begins today, August 1. To get the word out, Dodge will be running a 30-second spot begins airing across TV, digital and Dodge social channels this week. We here at MC&T consider this program to be a model year closeout sale, as the 2020 Dodge Charger SRT Hellcat Widebody and others are expected to hit dealerships soon.

Written by Manoli Katakis

Muscle Cars & Trucks was founded by Manoli Katakis - an automotive media veteran that has been covering the latest car news since 2009. His journalism has uncovered dozens of major product changes, updates, plans, and cancellations long before automakers were ready to make things official.

Some highlights over the years of his reporting include the uncovering of the Zora trademark before anybody else reported on the coming of a mid-engine Corvette, as well as the dead-accurate reporting of the coming of the Chevrolet Colorado ZR2, two years before it hit the market, and even before the debut of the concept vehicle. This type of reporting has immediately continued here, with reports of the original seventh-generation Camaro plans being shelved, as well as what's in store for the Chevrolet Silverado.

Some of his work can be found on massive automotive media outlets, such as Motor1. He also has been a guest on the 910AM Radio Station with Detroit News auto critic Henry Payne, as well as the enthusiast-oriented Camaro Show podcast.

Over the years, Manoli has interviewed various automotive industry titans, leaders, and people that make things happen otherwise. These include figureheads such as GM CEO Mary Barra, GM President Mark Reuss, automotive aftermarket icon Ken Lingenfelter, Dodge firebrand Tim Kuniskis, along with various chief engineers of vehicles such as the Ford F-150 & Mustang, Chevrolet Camaro & Corvette, and many more.

At MC&T, Manoli is taking his journalism expertise, deeply planted sources, driving abilities, and automotive industry knowledge to new levels, covering more vehicles and brands than ever before. This is the place where you will continue to read groundbreaking stories about American performance vehicles, pickup trucks, and sport utility vehicles. Here is where you’ll also read insights and quotes from various automotive subject matter experts on the latest relevant products, as well as some of the latest official news from their manufacturers.

Fun facts: he also once beat Corvette Racing driver Tommy Milner in an autocross with a Chevrolet Bolt EV. The biggest vehicle he’s ever driven is a John Deere mining truck. Besides a go-kart, the smallest vehicle he’s driven has been a Hyundai i10. He’s also spent time in the cockpit of various American performance vehicle icons, including the fifth-generation Chevrolet Camaro Z/28, Dodge Challenger Demon, and Ford Mustang GT350R. He has reviewed dozens of trucks, SUVs, and performance vehicles over the years.

One of his favorite new vehicles on the market today happens to be the Chevrolet Colorado ZR2 Bison. He is also a card carrying member of the Sports Car Club of America, and regularly participates in Detroit Region autocross events.

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