DODGE POWER DOLLARS DELIVERS BIG DISCOUNTS FOR HIGH HORSEPOWER

The More The Horsepower, The More Buyers Can Save

Dodge will already sell you more horsepower per dollar than any other brand out there, thanks to its 5.7L Hemi V8 in the Challenger, Charger and Durango. Fun metrics such as this have likely contributed to the sales growth of each model. Especially the Charger, which is the best-selling full-size sedan on the market. Meanwhile, Dodge Challenger sales have outpaced the Chevrolet Camaro. And to keep the foot on the gas, FCA has announced the “Dodge Power Dollars” incentive program for ever 2019 model year Challenger, Charger and Durango.

Each vehicle and variant will have a $10 per horsepower cash allowance on the hood, including Pentastar V6 SXT and GT models. And the higher the horsepower number, the higher the savings. That means that buyers can save $7,970 on a 797-horsepower 2019 Dodge Challenger Hellcat Redeye. Is that a bald eagle screeching in the distance? We think so.

Dodge Power Dollars Challenger RT Scat Pack

 

“Dodge has more horsepower than anyone else, and we want to share it and give those who have always wanted more the ability to get more. The goal is to grow to a half-billion horsepower before the end of the year. This is what we believe John and Horace Dodge would want us to do,” said Tim Kuniskis in a prepared quote.

Here’s the Dodge Power Dollars breakdown:

Challenger
Model Horsepower Cash allowance
Hellcat Redeye 797 $7,970
Hellcat 717 $7,170
R/T Scat Pack 485 $4,850
R/T 375 $3,750
GT AWD 305 $3,050
GT 305 $3,050
SXT AWD 305 $3,050
SXT 305 $3,050
Charger
Model Horsepower Cash allowance
Hellcat 707 $7,070
Scat Pack 485 $4,850
R/T 370 $3,700
GT 300 $3,000
SXT AWD 300 $3,000
SXT 292 $2,920
Durango
Model Horsepower Cash allowance
SRT 475 $4,750
R/T 360 $3,600
Citadel 295 $2,950
GT 295 $2,950
SXT 293 $2,930

The Dodge Power Dollars program begins today, August 1. To get the word out, Dodge will be running a 30-second spot begins airing across TV, digital and Dodge social channels this week. We here at MC&T consider this program to be a model year closeout sale, as the 2020 Dodge Charger SRT Hellcat Widebody and others are expected to hit dealerships soon.

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Written by Manoli Katakis

Detroit Region SCCA Member and founder of MC&T. Automotive Media Jedi Knight. Not yet the rank of Master.

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