Dodge announced the “Never Lift” campaign last November. In doing so, the company intends to build momentum of its high performance future as they recently announced dates for Direct Connection through the Power Brokers program, a start date for the search of a Chief Donut Maker, as well as the date to reveal the winners of the eight-week, 25-car operation 25//8 giveaway.
Part of the companies “Never Lift” campaign has long been the re-establishment of the Dodge Power Brokers Network where Dodge owners can tap into factory quality tech, service, and Direct Connection parts exclusively through the Power Brokers Network. The network is officially set to open up for business on March 9th.
Through Direct Connection, Dodge Challenger Hellcat Redeye customers can upgrade their range-topping muscle car to an astonishing 885 horsepower via a Stage II kit, and is warranty-backed. There’s also a Stage I Kit for the “regular” SRT Hellcat that unleashes a respectable 757 horsepower on high-octane. None of these kits require any changes to engine internals or anything overly burdensome like that – just basics, like an OBD-II tune, a performance air filter, low-temp thermostat, and 3.17-inch “Hellephant” engine pulley.
The Direct Connection catalog will include 200-plus performance toys such as the 6.2L 1,000 horsepower Hellephant engine, among other crates. The catalog will also provide “Tuner” and “Stage” kits so vehicle owners can tap into their vehicles’ full unrealized potential. Dodge has said These 50-state legal stage kits alone can unlock 100+ horsepower. If that’s not enough for you, Direct Connection will offer race ready Dodge Challenger Mopar Drag Pak elements as well. Training of Power Brokers is currently underway and a full list of Power Broker dealerships will be available on March 9th. A Direct Connection eStore and printed catalog will launch the same day. Dodge will also offer a Direct Connection tech support hotline to answer performance technical, service, and installation questions as well.
In other news from Dodge, we now know the Chief Donut Maker, brand ambassador job opportunity search will begin on January 20th, and will have a salary of $150,000 USD per year. Dodge will also reveal the sweepstakes winners of the 25//8 campaign no later than January 31st. Lastly Dodge will team up with Tony Stewart Racing (TSR) and serve as the main sponsor for Top Fuel driver Leah Pruett and Funny Car World Champion Matt Hagan in the inaugural 2022 National Hot Rod Association (NHRA) Camping World Drag Racing Series campaign.To find out more about upcoming “Never lift” campaign goodies, you can check out the 24 months of muscle calendar at dodgegarage.com.