MC&T has learned that, as seen with the launch of the 2019 Ranger in the United States, Ford Motor Company is continuing its relationship with cargo accessories manufacturer Yakima to develop various add-ons for the upcoming 2021 Ford Bronco. This will give the Bronco additional tools and appeal out of the gate as it competes with the JL Jeep Wrangler, its arsenal of official Mopar accessories, and deep aftermarket support.
Ford also partnered with Yakima to accessorize the all-new 2020 Ford Explorer three-row SUV at launch.
Expect similar Yakima products to be offered on the Ford Bronco that were offered on the Ford Ranger and Explorer, and expect these products to be offered at Ford dealerships nationwide. Some of these conveniences on the Ranger included bike racks, kayak racks, hitch-mounted storage racks, and even a tent. On the 2020 Explorer, Yakima offers roof-mounted bike racks and cargo trays. There’s also a 6.5-foot by 6.5-foot foldable awning that’s mounted on the roof, as well. We believe the Yakima accessories offered on the 2021 Ford Bronco will be the most ambitious collaboration between the two companies thus far.
Offering Yakima accessories through dealerships will allow 2021 Ford Bronco customers to select what they want and then add it to the cost to their vehicle financing if they so choose. Currently, all Yakima accessories purchased through a Ford dealership come with a 3-year or 36,000-mile Ford warranty, and extended warranties also are available.
Over at FCA, Mopar offers several storage solutions for JL Jeep Wrangler customers. This includes everything from roof-mounted cargo trays, to bike carriers, to ski and snowboard carriers. These parts are warrantied for 24 months.
Also entering the fray is the all-new Land Rover Defender, but this time as a unibody SUV. Despite this, Land Rover will still offer high-end overlanding kit such as a portable shower and ladder to lure the crowds away from the body-on-frame JL Wrangler and Ford Bronco as it hits the market with a base price of roughly $49,000.
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