The Ford Bronco ushered in a lot of unique approaches to how the automaker designs a vehicle, and it’s not just about the many easter eggs. As disclosed in a recent interview, the design team focused a ton of time and energy into simply getting the badges right, which are different for every single trim level. On average, designers spent a year finalizing the design of these badges. So the next time you see a Bronco parked, take a closer look.
A team of three takes 8-months to develop the badge designs you now see on Ford Broncos. Each badge incorporates the locations your Bronco is best suited for and expected to be driven in. The WildTrak badge for example geared towards sandy terrain features sand dunes where the Big Bend badge incorporates a silhouette of the Chisos Mountains of Big Bend National Park in Texas. There’s definitely more than meets the eye with these badges.
Chief exterior designer for the Ford Bronco Dean Carbis told Newsweek that he wanted to go beyond the usual chrome emblem you see on everything else. While the standard XL,STX, and XLT emblems tell you what you’re driving, that’s pretty much where it ends. Jason White, a professor at the College for Creative Design in Detroit pointed at the simple yet effective design cues from Raymond Loewy who is responsible for the Greyhound bus and original USPS emblem citing their memory retention is strong. White acknowledges that finding a balance in simple design using abstract symbols is hard to achieve but both the Big Bend and Black Diamond badges were great examples.
Looking at the physical attributes of the badges, they’re all required to be constructed of UV and scratch resistant material but that hasn’t hindered creativity. The wave pattern on the Outer Banks features a different touch than the rest of the badge and the Black Diamond features Diamond ribs across the badge face, go figure. Even the Sasquatch equipped Broncos badges have been thought out. Folklore tells us that Sasquatch is always hidden so, a silhouette of Sasquatch remains hidden on badges he is featured in with exception of the badge-less base trim.