To say that the 2021 Ford Bronco is gunning for the Jeep Wrangler’s off-road segment crown is an understatement. The reborn icon has arrived with a potent suspension and 4×4 setup, removable body panels, and over 200 accessories available from launch. Not only that, but Ford has even gone ahead and preemptively tried to build a community around the SUV with their Off-Roadeo and Bronco Nation ventures. The one-upmanship doesn’t even stop there however, as it appears Ford has gone after FCA in another area they have dominated over the years: easter eggs.
Thanks to a new post on the Bronco Nation forum, we have our first look at some new easter eggs hidden inside the 2021 Ford Bronco. Planting these fun design elements is something that Jeep has done across their lineup for years now, usually harking back to the brands WWII heritage. Even Ram has gotten in on the practice recently with their TRX model, taking direct shots at the Blue Oval in the process. Perhaps then these new easter eggs from Ford are nothing more than a deserved clap-back.
The new Bronco is clearly a loving homage to the first-gen off-roader that made its debut in 1966. In case you were unable to deduce this by looking at the bodywork, Ford has placed an image of three first-gen Bronco’s under the gas cap. More specifically, there is an image of the U13 Roadster, U14 Half Cab pickup, and U15 SUV models. A simple touch, but one that highlights Ford’s respect for the nameplate’s history. Another nod to these old SUVs carries over inside, as the retro-inspired headlight design is also featured around the start/stop button.
Are any of these Ford Bronco easter eggs the favorite of its chief designer, who told us that his favorite design element is “hidden from sight?” We can only guess at this point.
Ford has also placed two easter eggs on the Bronco’s rear roll cage. The first is a bottle opener, which has been crafted directly into the tubing itself. Certainly a welcome tool for those late night campfire situations. The other easter egg located back there is a bit more interesting. Embossed into a bit of plastic sits an image of some mountainous dunes. Below the image sits some coordinates, which mark a spot just off of Transmissions Line Road near Johnson Valley, California. Bronco fanatics may recall that this is a location that served as a test-bed for the new SUV.
The 2021 Ford Bronco also carries quite a few hidden lassos throughout, situated on the tie-down locations and the slide out tailgate. This is likely a play on the SUVs name, and our undying love of all things related to cowboys here in the States. Speaking of that tailgate, the Bronco also features an image of a stick person enjoying a campfire while perched on this sliding piece.
While easter eggs alone won’t help the 2021 Ford Bronco best the Wrangler at its own game off the beaten path, they do show that Ford is willing to have fun with this product. Considering these trucks are used for having a good time on the trails, this can’t be a bad thing.