As we celebrate the Ford Bronco on its 55th anniversary today, the Blue Oval has rolled out all sorts of new concept vehicles to show off the off-roaders’ huge parts catalogue. While this is exciting news in itself, the company has also confirmed the first location of its Ford Bronco Off-Roadeo experiences available for buyers.
According to a press release provided by Ford, the company’s first Off-Roadeo experience is slated to take place during Summer 2021 in the hill country surrounding Austin, Texas. The area is home to a number of great off-roading trails, especially for owners who are looking to do a bit of rock-crawling along the way. The other Off-Roadeo locations have yet to be announced at this time.
The Off-Roadeo experience is a way for Ford Bronco owners to fully experience their SUV’s capabilities, all while growing the community itself. Included with the purchase of any full-size Bronco, as well as with the Bronco Sport Badlands Series, the two-day events should offer something for drivers of all skill levels. Whether you’re a seasoned trail master or a total newbie, Ford promises that they will have activities and instructors to keep you entertained and learning. Should you get enough of your dirt fix on the first day, other outdoorsy adventures will be available for participation on the second day should you so choose.
These Ford Bronco Off-Roadeo experiences are an interesting move by the Blue Oval, but they might help to lock in the cultural success of the reborn Ford Bronco. We’ve seen sports car manufacturers offer performance driving school with the purchase of their cars, so why not do the same with an off-roader? Driving on a serious trial is just as daunting as stepping out onto a racetrack for the first time, even if the same kind of speeds aren’t at play. Ford hopes these experiences will give buyers to confidence they need to keep heading back out for more.