in ,


There Will Be 200 Accessories For Buyers To Choose From

2021 Ford Bronco Two-Door Trail Rig Concept
Image via Ford

Ever since the 2021 Ford Bronco made its official debut, Ford has been very vocal about the fact that the off-roader will come with over 200 accessories at its launch. The company has even built some concept vehicles to show off some of these accessories, including the Trail Rig and Fishing Guide SUVs that they brought out for Bronco day. However, a new report from the Bronco6G forum states that the company is changing how customers will order these extra parts from their dealers.

According to the documents obtained by the Bronco6G forum, Ford Bronco buyers will be able to order the majority of their accessories as dealer installed options. This change will be taking place across the Ford lineup for the 2021 model year, which will save customers some money related to installation costs at their local dealership. This is because Ford will be offering dealerships a predetermined labor credit for the accessory parts that they install, meaning you will not be on the hook for the installation fees. While this is a great way for customers to save some money, there is a catch.

2021 Ford Bronco Black Diamond
Image Via Ford.

Buyers who want Ford to pay for the installation of their accessories will need to order them through the SUV’s Build and Price website, which is not yet live. Doing this will result in the chosen accessories being listed as actual options on the SUVs window sticker, at which point the DIO credits will be applied. Should you wait until your Ford Bronco is already at the dealer before requesting some accessories, you’ll be on the hook for the installation fees. This means your best option is to order your Bronco through the Build and Price tool, or to complete this process alongside a salesman to ensure nothing is missing from your factory invoice.

Off-roading and vehicle customization are inseparable, and we’re sure that this trend will not stop with the Ford Bronco. The DIO ordering system may be a bit more planning than the system that it replaces, but we’re not sure that anyone is going to complain about getting their parts installed on Ford’s dime.

Image Via Ford.

Written by Lucas Bell

Lucas holds a journalism degree from Wayne State University, and is a Automotive Press Association scholarship recipient. While an American muscle fan through and through, he once wrote a fascinating comparison review about eScooters.

One Comment

Leave a Reply
  1. Well I have to tell ya, from being a Ford Dealership employee for many years and head of the dealership, this is not new. It is what is commonly known as “Dealer Installed Accessories”. This has been around for a while and the only real difference is how Ford is promoting this. In a lot of cases the accessories arrive before the vehicle does, and in other cases the opposite. We Usually try to do our best job of getting the accessories installed on the vehicle with an ample time frame, prior to the customers arrival.

Leave a Reply

Your email address will not be published. Required fields are marked *

USPTO Filing For A Removable Range Extender for EVs by Ford


Ford CEO Jim Farley