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2021 FORD BRONCO BUILD AND PRICE CONFIGURATOR IS LIVE

Configure Your Bronco, And Do It Again

2021 Ford Bronco Badlands
2021 Bronco Badlands

The time has finally come for more than 190,000 reservation holders. The 2021 Ford Bronco build and price configurator is now up and available for both the 2-Door and 4-Door off-road SUV. Here, we get a much better understanding of the Bronco’s pricing and content structure beyond the already known MSRP.

The configurator opens up with which body style customers are looking to build, as well as their respective price points. We’re going to go ahead and put together a 2021 Ford Bronco 2-Door Badlands for the sake of this exercise. From there, we can go ahead and choose our color, our wheel design, and various exterior options.

2021 Ford Bronco 4-Door Badlands Area 51 Overlander Concept Yakima Warn Sasquatch BFG KM3
Image via Ford.

Up next in the 2021 Ford Bronco build and price configurator is the interior. We can further see what the available color options and seating materials are available, as well as various interior options such as cargo nets, and sound deadening headliner. We can also select the infotainment system, and audio system as well. From Filson leather to outdoor gear, the Bronco’s color and trim is laser focused on delivering its “Built Wild” ethos.

In the case of the Ford Bronco Badlands, the four main content packages are as follows: Standard Package, Mid Package ($1,495), High Package ($2,790), and Lux Package ($5,085). The highest of which adds comforts like a heated steering wheel, a wireless charging pad, Bang & Olufsen audio, and adaptive cruise control.

Then comes the powertrain. In this case, the 2021 Bronco Badlands offers a 2.7L EcoBoost V6 borrowed from the Ford F-150. With 310 hp and 400 lb-ft of torque, it provides class leading power that can definitely be felt in relation to a Pentastar V6-powered Jeep Wrangler (which, by the way, isn’t sitting idle at the moment). We got to ride in one over the summer to understand for sure, and you can read more about that here. Considering the Bronco Badlands offers the Sasquatch Package, we can get chunky 35-inch Goodyear tires, and a 10-speed automatic in this guise. Those opting for Broncos with the 2.3L EcoBoost can enjoy the choice of either the 10-speed or a seven-speed manual to go with their optional Sasquatch Package ($2,495).

Finally, the accessories. With roughly 200 factory warranty-backed pieces of kit available, this is where customers will be able to make their 2021 Bronco truly their own. In our case, we added roughly $20,000 of options and accessories (Yakima tent, onboard fridge, Rigid light bar, winch, off-road recovery kit, etc.) like it was nothing, bringing our Bronco Badlands to total of a whopping $63,559.

What are you waiting for? Click here to visit the 2021 Ford Bronco build and price configurator, and enjoy.

Ford + Filson Bronco Fire Rig
Image Via Ford.

Written by Manoli Katakis

Detroit Region SCCA Member and founder of MC&T. Automotive Media Jedi Knight. Not yet the rank of Master.

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