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Configure Your Bronco, And Do It Again

2021 Ford Bronco Badlands
2021 Bronco Badlands

The time has finally come for more than 190,000 reservation holders. The 2021 Ford Bronco build and price configurator is now up and available for both the 2-Door and 4-Door off-road SUV. Here, we get a much better understanding of the Bronco’s pricing and content structure beyond the already known MSRP.

The configurator opens up with which body style customers are looking to build, as well as their respective price points. We’re going to go ahead and put together a 2021 Ford Bronco 2-Door Badlands for the sake of this exercise. From there, we can go ahead and choose our color, our wheel design, and various exterior options.

2021 Ford Bronco 4-Door Badlands Area 51 Overlander Concept Yakima Warn Sasquatch BFG KM3
Image via Ford.

Up next in the 2021 Ford Bronco build and price configurator is the interior. We can further see what the available color options and seating materials are available, as well as various interior options such as cargo nets, and sound deadening headliner. We can also select the infotainment system, and audio system as well. From Filson leather to outdoor gear, the Bronco’s color and trim is laser focused on delivering its “Built Wild” ethos.

In the case of the Ford Bronco Badlands, the four main content packages are as follows: Standard Package, Mid Package ($1,495), High Package ($2,790), and Lux Package ($5,085). The highest of which adds comforts like a heated steering wheel, a wireless charging pad, Bang & Olufsen audio, and adaptive cruise control.

Then comes the powertrain. In this case, the 2021 Bronco Badlands offers a 2.7L EcoBoost V6 borrowed from the Ford F-150. With 310 hp and 400 lb-ft of torque, it provides class leading power that can definitely be felt in relation to a Pentastar V6-powered Jeep Wrangler (which, by the way, isn’t sitting idle at the moment). We got to ride in one over the summer to understand for sure, and you can read more about that here. Considering the Bronco Badlands offers the Sasquatch Package, we can get chunky 35-inch Goodyear tires, and a 10-speed automatic in this guise. Those opting for Broncos with the 2.3L EcoBoost can enjoy the choice of either the 10-speed or a seven-speed manual to go with their optional Sasquatch Package ($2,495).

Finally, the accessories. With roughly 200 factory warranty-backed pieces of kit available, this is where customers will be able to make their 2021 Bronco truly their own. In our case, we added roughly $20,000 of options and accessories (Yakima tent, onboard fridge, Rigid light bar, winch, off-road recovery kit, etc.) like it was nothing, bringing our Bronco Badlands to total of a whopping $63,559.

What are you waiting for? Click here to visit the 2021 Ford Bronco build and price configurator, and enjoy.

Ford + Filson Bronco Fire Rig
Image Via Ford.

Written by Manoli Katakis

Muscle Cars & Trucks was founded by Manoli Katakis - an automotive media veteran that has been covering the latest car news since 2009. His journalism has uncovered dozens of major product changes, updates, plans, and cancellations long before automakers were ready to make things official.

Some highlights over the years of his reporting include the uncovering of the Zora trademark before anybody else reported on the coming of a mid-engine Corvette, as well as the dead-accurate reporting of the coming of the Chevrolet Colorado ZR2, two years before it hit the market, and even before the debut of the concept vehicle. This type of reporting has immediately continued here, with reports of the original seventh-generation Camaro plans being shelved, as well as what's in store for the Chevrolet Silverado.

Some of his work can be found on massive automotive media outlets, such as Motor1. He also has been a guest on the 910AM Radio Station with Detroit News auto critic Henry Payne, as well as the enthusiast-oriented Camaro Show podcast.

Over the years, Manoli has interviewed various automotive industry titans, leaders, and people that make things happen otherwise. These include figureheads such as GM CEO Mary Barra, GM President Mark Reuss, automotive aftermarket icon Ken Lingenfelter, Dodge firebrand Tim Kuniskis, along with various chief engineers of vehicles such as the Ford F-150 & Mustang, Chevrolet Camaro & Corvette, and many more.

At MC&T, Manoli is taking his journalism expertise, deeply planted sources, driving abilities, and automotive industry knowledge to new levels, covering more vehicles and brands than ever before. This is the place where you will continue to read groundbreaking stories about American performance vehicles, pickup trucks, and sport utility vehicles. Here is where you’ll also read insights and quotes from various automotive subject matter experts on the latest relevant products, as well as some of the latest official news from their manufacturers.

Fun facts: he also once beat Corvette Racing driver Tommy Milner in an autocross with a Chevrolet Bolt EV. The biggest vehicle he’s ever driven is a John Deere mining truck. Besides a go-kart, the smallest vehicle he’s driven has been a Hyundai i10. He’s also spent time in the cockpit of various American performance vehicle icons, including the fifth-generation Chevrolet Camaro Z/28, Dodge Challenger Demon, and Ford Mustang GT350R. He has reviewed dozens of trucks, SUVs, and performance vehicles over the years.

One of his favorite new vehicles on the market today happens to be the Chevrolet Colorado ZR2 Bison. He is also a card carrying member of the Sports Car Club of America, and regularly participates in Detroit Region autocross events.

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