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FORD BRONCO DR TEASED BY CEO JIM FARLEY

“Coming In Hot”

Ford Bronco DR R SEMA 2021 Jim Farley
Image via Twitter

On the eve of the 2021 SEMA Show, there’s no shortage of big news coming in hot. Just this morning, Chevrolet supercharged our off-road racing desires with the debut of the 650 horsepower Beast Concept. And just now, Ford CEO Jim Farley teased yet another version of the Bronco. Stay tuned for the Ford Bronco DR. It did not receive its doctorate, as far as we can tell. But in that teaser of a blackened silhouette and lots of tire smoke, we can make out that it’s a more extreme version of any Bronco we’ve seen up to this point. Perhaps even more than the Bronco Raptor.

Ford Bronco DR: What We (Don’t) Know

We know for the 2022 model year that Ford has confirmed (officially or through dealer memos) that three new Broncos are inbound: the Raptor, the Everglades, and the Heritage Edition. All three of which are fairly documented here on MC&T. But we have never heard anything on the Bronco DR up to this point. Perhaps it’s a new motorsports entry, separate from the dealer network of information? Perhaps. Our only real clue is that the “R” in the Bronco DR logo is shaded red, just like its other motorsports variants such as the Bronco R and Rebelle Rally racers.

The Ford Bronco is otherwise well represented at the 2021 SEMA Show, both officially and unofficially. On hand at the Ford Performance booth in the Las Vegas Convention Center will be a quartet of customized Broncos, as well as a pair of Bronco Sports. These builds feature everything from tank treads, to a pickup bed, and we’re here for it. We’re also here for the independent builds that will be on display elsewhere, like the lifted one with a live front axle.

Ford Bronco DR Desert Racer
Image via Ford

Written by Manoli Katakis

Muscle Cars & Trucks was founded by Manoli Katakis - an automotive media veteran that has been covering the latest car news since 2009. His journalism has uncovered dozens of major product changes, updates, plans, and cancellations long before automakers were ready to make things official.

Some highlights over the years of his reporting include the uncovering of the Zora trademark before anybody else reported on the coming of a mid-engine Corvette, as well as the dead-accurate reporting of the coming of the Chevrolet Colorado ZR2, two years before it hit the market, and even before the debut of the concept vehicle. This type of reporting has immediately continued here, with reports of the original seventh-generation Camaro plans being shelved, as well as what's in store for the Chevrolet Silverado.

Some of his work can be found on massive automotive media outlets, such as Motor1. He also has been a guest on the 910AM Radio Station with Detroit News auto critic Henry Payne, as well as the enthusiast-oriented Camaro Show podcast.

Over the years, Manoli has interviewed various automotive industry titans, leaders, and people that make things happen otherwise. These include figureheads such as GM CEO Mary Barra, GM President Mark Reuss, automotive aftermarket icon Ken Lingenfelter, Dodge firebrand Tim Kuniskis, along with various chief engineers of vehicles such as the Ford F-150 & Mustang, Chevrolet Camaro & Corvette, and many more.

At MC&T, Manoli is taking his journalism expertise, deeply planted sources, driving abilities, and automotive industry knowledge to new levels, covering more vehicles and brands than ever before. This is the place where you will continue to read groundbreaking stories about American performance vehicles, pickup trucks, and sport utility vehicles. Here is where you’ll also read insights and quotes from various automotive subject matter experts on the latest relevant products, as well as some of the latest official news from their manufacturers.

Fun facts: he also once beat Corvette Racing driver Tommy Milner in an autocross with a Chevrolet Bolt EV. The biggest vehicle he’s ever driven is a John Deere mining truck. Besides a go-kart, the smallest vehicle he’s driven has been a Hyundai i10. He’s also spent time in the cockpit of various American performance vehicle icons, including the fifth-generation Chevrolet Camaro Z/28, Dodge Challenger Demon, and Ford Mustang GT350R. He has reviewed dozens of trucks, SUVs, and performance vehicles over the years.

One of his favorite new vehicles on the market today happens to be the Chevrolet Colorado ZR2 Bison. He is also a card carrying member of the Sports Car Club of America, and regularly participates in Detroit Region autocross events.

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