The Telsa Cybertruck is expected to begin production in the next couple of months, which means there will be another vehicle to compete within the electric truck segment. But, it doesn’t look like Ford CEO Jim Farley has any concerns about the truck’s introduction as the Cybertruck is for “Silicon Valley people,” not “real people who do real work.”
Ford F-150 Lightning Vs. Tesla Cybertruck: Details
During a CNBC interview with none other than Jim Cramer, Farley recently made this statement during an interview with CNBC’s Jim Cramer on Tuesday. The Cybertruck will be Tesla’s first electric pickup truck. Until recently, Ford has been one of few automakers to produce an EV pickup truck, and over the last year, Ford has delivered over 13,000 F-150 Lightnings to customers. In addition to that, the company has been working on ramping up production to fulfill around 200,000 reservations.
While Tesla has the majority of the overall EV market in the US, the market for trucks is one of the most lucrative in the country, and this will be the first truck produced by Tesla. Meaning the company doesn’t have the same status that Ford has acquired over the past few decades. That said, the Cybertruck will likely fall into its own niche of consumers looking for “a cool high-end product” rather than something intended to be used in a work environment. Meanwhile, a spokesperson for Tesla (yes, they have those now) didn’t have a response when a comment on Farley’s statement was requested.
Pricing will, of course, be a significant factor in all of this. As it stands, Tesla has yet to provide official pricing for the futuristic truck, but Kelley Blue Book places the starting price at around $50,000, which is approximately $10,000 shy of the cost of the 2023 F-150 Lightning, which has seen continuous price increases amid inflation and rise in material costs.
It’s unclear whether the Cybertruck will have the same functionality as a Ford pickup, and it was recently leaked that the reason for the delays on the Tesla truck was due to some issues, including suspension, handling, and braking. It’ll be tough to say whether or not the Tesla Cybertruck will soar to the heights many expect it to or if it will flop.