F-150 Lightning reservation holders, get excited because the Ford F-150 Lightning is officially launching today, with trucks now in production for customers across America. The F-150 Lightning is currently the only electric pickup available, with a starting price of less than $40,000. The F-150 Lightning is being built at the ultra-modern Rouge Electric Vehicle Center within Ford’s historic Rouge complex.
Ford F-150 Lightning: Details
Ford has an extremely high demand for the F-150 Lightning with 200,000 reservations. As a result, the company is expanding the Rouge Electric Vehicle Center to increase production to a planned annual run rate of 150,000 in 2023. FoMoCo has invested a total of $950 million and created 750 jobs at the Rouge Electric Vehicle Center. Ford’s investment in Michigan for the F-150 Lightning now totals more than $1 billion, with 1,700 new jobs spread amongst five Ford plants in the state.
The F-150 Lightning boasts a 0 to 60 mph time in the mid-4-second range with the extended-range battery. The Lightning is attracting new customers to Ford. A full three-quarters of reservation holders don’t currently own or lease a Ford Vehicle. F-150 Lightning is also converting many of them to a first-time truck or electric vehicle buyers. The F-150 Lightning is a zero-tailpipe-emission vehicle with as much as 320 EPA-estimated miles of range. Lightning customers will have access to the BlueOval Charge Network. Home charging is straightforward with installation partner Sunrun.
The Rouge Electric Vehicle Center is a zero-waste-to-landfill site, meaning none of the materials generated as a by-product of the manufacturing process will go to landfills. The plant was built on the former Dearborn Assembly Plant site, using materials from the prior plant in the foundation. With the Ford F-150 Lightning production finally underway, it is now the third competitor within the electric truck marketplace, behind the GMC Hummer EV and Rivian.