Zac Quinn 
We’ve been watching price increases trail behind vehicles as manufacturers attempt to compensate for the loss in value of the dollar due to inflation. The Ford Bronco is the next to receive some price increases, though they don’t surpass the $1,500 mark, which is a silver lining.
2023 Ford Bronco Price Increase: Details
According to the Bronco6g forum, the price of the 2-Door Ford Bronco from the base trim to the badlands sees an increase of $500 to the MSRP. In addition, the 2-Door Wildtrak, Heritage Edition, and Heritage Limited Edition all see a bump of $1,250 to the overall price, as for the 4-Door Ford Bronco, the Wildtrak, Heritage, and Heritage Limited see an increase of $750 as opposed to the $1,250 for the 2-Door. Finally, the 4-Door Everglades is also getting a price increase of $750. Unfortunately, Ford isn’t just increasing the MSRP of the trims; some packages are also getting a bump in price.
The Lux Package and Sasquatch Package (Auto and Manual) see an increase of $750 to the MSRP. Meanwhile, the Modular Front Bumper option will be $150 more than it was previously. Finally, the Blue Oval is increasing the MSRP of the Carbonized Gray Molded In Color Hard Top by $1,200. Before you get overly outraged by this sudden change made by Ford, there is price protection for 2023 model units that were invoiced before March 15th, 2023, which is when the changes will be effective. Customers that have received an invoice before that date will not be re-invoiced.
The Dealer Memo also stated that Firm 2023 model fleet, retail, and demonstrator orders signed and dated on or before March 14th, 2023, and received by Ford Motor Company on or before March 20th, 2023, will automatically be price protected. That means dealerships should give price protection, and a discount should be given upfront. However, the dealership may wait until Ford reimburses them 60-90 days later, then they should issue the customer a check. If you’re affected by this, it’s essential to communicate with your dealership for clarification regarding the price protection.
