Getting ahold of a Ford Bronco seems to be as difficult as it was to find toilet paper during the pandemic. If you do find one you like, chances are the markup prices are a serious deterrent to pulling the trigger and making the purchase. Demand for the Ford Bronco has been so high, that only a few days after the 2023 model year order books opened, they closed. The process of ordering a Heritage Edition Bronco is not what you’d call simple either. If you want a Heritage Limited Edition Bronco you’ll have to turn your charm on and give it your best shot at a nearby dealer.
The “run-of-the-mill” Bronco Heritage Edition order books are being opened exclusively to current reservation holders who have not received a Bronco yet. This is because Ford will be allowing buyers to switch their existing reservations preference to a Heritage Edition and take advantage of price protection if they switch to a new model year, all of which needs to be accomplished by November 1.
For starters, the Bronco Heritage Limited Edition has, unlike its counterpart, a production cap of 3,932 units for both the 2023 and 2024 model years. Of those units, half (1,966 – a shoutout to the original 1966 model year) will be four doors and half will be two doors. If building exactly 1,966 of each model seems random and frustrating, it’s not, 1966 was the first year of production for the Bronco and seems Ford wants to give a subtle nod to that history while also furthering the exclusivity of the 2023 and 2024 limited editions.
With so few being made, how do you get one? According to Bronco Nation, you can’t really order a Heritage Limited Edition and they are not price protected. Ford will send one unit to each of its dealers (including Lincoln) in the United States and the dealer will decide who is able to walk away with the keys.