in ,

FORD BRONCO NOW MAKES UP 25 PERCENT OF MARKET SHARE AS SEGMENT GROWS

Over 86,000 Broncos Sold So Far This Year

2022 Ford Bronco Everglades First Drive Sasquatch SUV
Image copyright Steven Pham, Muscle Cars & Trucks.

As Ford Bronco sales continue to climb, so is their cut of the cake for the segment. Though the SUV has had a slow start, it continues to gain momentum, and a recent presentation held by Mark Grueber during the 2022 Woodward Dream Cruise reveals just how big of a chunk of the market Ford is getting with sales of the 2-door and 4-door Bronco.

Ford Motor Company Bronco Sales Market Share 2021 2022 2023 Everglades
Image copyright Steven Pham, Muscle Cars & Trucks.

Ford Bronco Sales Continue To Grow With Segment

“Our segment share, we look at the segment for Bronco 2- and 4-Door as medium traditional sport utility vehicles. That includes the Toyota 4Runner and, of course, the Jeep Wrangler. So even in a short period of time, our segment share is a little over 25 percent. But there’s a lot of momentum still building. So these vehicles are selling as fast as they’re heading to dealership lots. So literally, as fast as we can produce them, they’ve got customers waiting to own these vehicles. So our Q2 sales just versus Q1 are already up 32 percent. So a lot of great momentum in terms of Bronco Sales.” Grueber stated.

Ford is also keeping a close eye on visitors to its website configuring the Bronco, as they say it’s an indicator of “future demand.” Grueber also says that data suggests that Bronco customer interest is greater than either the Jeep Wrangler and/or Toyota 4Runner as well, with Ford Bronco search interest coming in 64 percent higher than the Jeep. The conquest rate of the Bronco is also favorable, with a whopping 71 percent of its current customer base coming from outside of having a Ford vehicle. That number is 65 percent for Bronco Sport. Meanwhile, 23 percent of total Bronco sales thus far have been to a millennial customer, while the Bronco Sport sees a 28 percent millennial mix. The “baby Bronco” has continued to see a growth spurt in sales, while the compact SUV segment is down 18 percent overall.

 

The recent sales numbers from Ford released for Q3 2022 reveal that the number has increased a bit since the presentation took place. In September alone, Ford sold 10,892 Broncos, which is up significantly from last year, where only 3,396 were sold in September 2021. That’s a 220.7 percent increase in vehicle sales. As for the year-to-date, Ford sold 86,387 2- and 4-door Broncos: a 746.6 percent increase in vehicle sales year over year. The Bronco Sport, achieved a total of 20,156 sales for September 2022, up 33.6 percent.

Image copyright Manoli Katakis, Muscle Cars & Trucks.

Written by Zac Quinn

Zac's love for cars started at a young age, after seeing the popular Eleanor from Gone In 60 Seconds. From there, fascination and enthusiasm blossomed and to this day the Ford Mustang remains a favorite. His first job started out detailing cars, but also provided the opportunity to work on restoration including an 1968 Ford Mustang, Ford Firebird, and a C3 Corvette, though he left that job before further work and experience could be had. From there, he was a detailer at a car dealership before quitting that job to try and finish college.

Much of his free time while studying was spent watching YouTube videos regarding new cars, or off-roading. 4WD247 is a personal favorite channel which rekindled a dying flame in car enthusiasm, now tailored towards trucks and SUVs and the fun that can be had building up an overlanding rig, and going on adventures, though, that chapter remains unwritten for the time being.

Comments

Leave a Reply

Your email address will not be published.

      Flat Out Autos GMC Jimmy SEMA 2022 Sierra T1 Pickup Truck

      A MODERN GMC JIMMY EXISTS, AND IT WILL BE AT THE 2022 SEMA SHOW

      RALPH GILLES TOUCHES ON LEGACY OF THE CHRYSLER 300