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GM Is Returning To The EU With An All-EV Strategy

2024 GMC Hummer EV SUV Edition 1 VIN 001
Image copyright Muscle Cars & Trucks.

Ever since General Motors sold the Opel and Vauxhall brands to what is now Stellantis, their presence in Europe has been relatively non-existent for the past five years. Aside from performance models like the the Chevrolet Corvette and Camaro, which has remained in small numbers. But it seems this could be something that will change in the future, as GM’s future business strategy for the region involves a purely electric vehicle portfolio, and that even includes future Cadillac and GMC Hummer products.

GM Re-Entering Europe With Big Name EVs

“People familiar with the matter” have said that Cadillac could be the first to be launched in Europe, according to a Bloomberg report. More specifically, the new Lyriq EV, which is on sale in the United States, could be the first vehicle from the brand to hit the European market. In addition, if the move proves to be a success, GM could also send the Hummer EV to Europe. Which would be wild, considering its size and heft would require a commercial driving license for the region. However, the Hummer EV SUV will be a lighter product, as it has a shorter wheelbase and less battery weight. So the report could be referring to that, instead of the truck.

2023 Cadillac Lyriq-V Electric SUV
Image via Cadillac

About a month ago, General Motors CEO Mary Barra made mentioning of GM returning to the Old Continent. Currently, GM is on pace to have a mostly pure electric vehicle lineup by 2035, which would align perfectly with its potential strategy for Europe – which has gotten downright ecofacist when it comes to operating an ICE vehicle (but if you have a yacht, it’s cool). Being that the automaker is now a few years into its restructured, EV-centric strategy, it positions the company to see some success in The Old World, where the company has traditionally struggled for decades before capitulating, and selling off its Opel and Vauxhall brands to the PSA Groupe, which, along with FCA, is now Stellantis.

Even if the electric powertrains are something that are favored by EU politicians, GM and the rest of the auto industry are still left faced with major headwinds. These include the rise of rare earth metal commodity prices due to EV-forward mandates, inflation, stagflation, infrastructure constraints, and supply shortages.

Image via GMC.

Written by Zac Quinn

Zac's love for cars started at a young age, after seeing the popular Eleanor from Gone In 60 Seconds. From there, fascination and enthusiasm blossomed and to this day the Ford Mustang remains a favorite. His first job started out detailing cars, but also provided the opportunity to work on restoration including an 1968 Ford Mustang, Pontiac Firebird, and a C3 Corvette, though he left that job before further work and experience could be had. From there, he was a detailer at a car dealership before quitting that job to try and finish college.

Much of his free time while studying was spent watching YouTube videos regarding new cars, or off-roading. 4WD247 is a personal favorite channel which rekindled a dying flame in car enthusiasm, now tailored towards trucks and SUVs and the fun that can be had building up an overlanding rig, and going on adventures, though, that chapter remains unwritten for the time being.


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