It’s once again that time of year when many get excited for the Super Bowl, either for America’s favorite sport or the ads that are (usually) more entertaining than what we get most of the year. Many companies have to pay a hefty price to get the screen time, but it’s often well worth it. In the case of General Motors, their focus is on promoting their electric vehicle lineup with a pairing between Will Ferrell and Netflix. By doing so, we get a peak at the upcoming Chevrolet Silverado EV Trail Boss.
The advertisement titled “Why not an EV?” can be found on GM’s YouTube channel and features several scenes from different Netflix exclusive shows where a GM EV is added to the scene. The ad showcases a few of The General’s upcoming electric vehicles, but we couldn’t help but notice a particular vehicle teased at the 27-second mark of the video. Will Ferrell finds himself in Stranger Things with a vibrant red Chevrolet Silverado beside him; upon the C-pillar of the truck is visible badging that states “Trail Boss,” teasing the trim that will be coming to the electric truck.
Chevrolet Silverado EV Trail Boss: Details
The Chevrolet Silverado EV Trail Boss will be a more Hummer-like variant of the new electric truck, but may not have all of the features of the so-called super truck. In addition, the Silverado EV Trail Boss features a few signature styling cues shared with today’s ICE-powered Silverado 1500 Trail Boss. This includes a factory lift, black wheels, black mirrors, (likely) Goodyear Wrangler tires, and a blackened front fascia. There also appears to be tow hooks at the front of the vehicle, though they aren’t red, which makes them difficult to see in the ad.
We expect the Silverado EV Trail Boss to fall in the $60,000 – $70,000 range, based on what we currently see with today’s Trail Boss, the Silverado ZR2, and how much GM is asking for the Hummer EV.
The Chevrolet Silverado EV will begin production in the spring of 2023 as a 2024 model-year vehicle. At first, the electric truck will be produced for fleets and unavailable to retail customers. By the fall of 2023, the 2024 Silverado EV RST First Edition will begin production. In the summer of 2024, the Silverado EV WT will be made available to retail customers, as will a more affordable version of the RST. The Trail Boss variant has yet to be scheduled, but we expect it to arrive either as a 2025 or 2026 model-year vehicle.