While the Ford Bronco and Jeep Wrangler fight for market segment king, GM is on the outside looking in, but not without dreams of joining the fight one day. A newly shared concept art, on the GM Design Instagram page, shows off a go-anywhere yet serious design that could have been a contender.
As MC&T first reported back in 2019, GM had plans to supply the world with a body on frame off-road SUV years ago at a time where Ford was busy developing the Bronco, and the off-road SUV segment was about to enter the golden age it’s enjoying today. A seemingly missed opportunity on GM’s part. Never mind that the heralded Chevrolet Blazer name ended up on a commuter SUV.
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The GM Design sketch carries the caption “tough and mighty” meaning it could be a drawing of something to come, particularly centered for the off-road world. In addition, the sketch itself also positions trail sights on the edges of the hood and sports a rear-mounted tire and tire carrier.
The sketch also looks eerily similar to a different one, shared in October of 2021 of a 2018 concept art, pictured below. It could have been a glimpse of the stillborn GMC SUV that would have utilized the shelved 32XX platform that would have also underpinned the Chevrolet Colorado and GMC Canyon. Instead, GM chose to save costs by updating the existing architecture for the two new midsized trucks due out this year.
Perhaps GM will introduce a go-anywhere mid-size SUV in the future. However, don’t be surprised if it runs on electrons instead of controlled explosions.