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GMC Vice President Duncan Aldred Envisions Very Different Paths For The Brand’s Two Trucks

2022 GMC Sierra 1500 AT4X First Drive
Image copyright Manoli Katakis, Muscle Cars & Trucks

I recently piloted the 2022 GMC Sierra AT4X around the Borrego Desert of California. A landscape that looks more akin to planet Tatooine than anywhere on this earth. Lacking a speeder, the GMC Sierra AT4X was able to power through the fine silt of a dried riverbed, cragged rocks that tested the mettle of the chassis, and articulated ruts that showed just how capable a truck with 32-inch tires can be. The truck also slithered itself around entrancing sandstone canyons, and trenches that were simply too small for a Ram TRX or a Ford F-150 Raptor to pass through without suffering damage. And it all happened with ventilated, massaging seats at full power. One should expect such amenities when deciding on an $80,000 pickup truck. And some might say that’s a lot of money. But for GMC, there’s an even higher shelf of off-road capability in its showroom. For those seeking a more intense off-roading experience, and more ostentatious looks, there’s always the GMC Hummer EV.

2022 GMC Sierra 1500 AT4X
Image copyright Manoli Katakis, Muscle Cars & Trucks

GMC Vice President Duncan Aldred was on hand during the 2022 GMC Sierra 1500 drive to discuss how the off-road capabilities of the new Sierra AT4 and AT4X blend themselves into the more premium Hummer EV family, with Edition 1 models being built and delivered to customers right now.

“We’re seeing (Sierra and Hummer) are very different,” said Aldred to MC&T. “As time passes by, I think the price points will be apart. I think they occupy two different spaces. The Hummer is precisely crafted in terms of what we call a ‘Level 2 Off-Road Vehicle;’ a very extreme capability vehicle on levels of premium that really do sit atop the GMC lineup. So I think the (Hummer EV and Sierra) coexist really well.”

Aldred continued to emphasize that there are no plans for Hummer EV showrooms – these premium electric trucks will indefinitely be sold alongside the Sierra family at existing dealers.

“Hummer is positioned as another sub-brand within GMC, so there’s no plans for a (new Hummer dealer network) at all… I think it fits fantastically well, and the dealers and customers have reacted well.”

Aldred also gave us a brief hint on the upcoming GMC Sierra EV, suggesting that the upcoming truck, teased in Denali trim, could be even more exclusive than the $112,000 Hummer EV Edition 1.

“Watch this space for the Sierra EV, that may redefine (premium trucks) yet again. There’s lots of exciting things to come.”

Stay tuned to MC&T for upcoming 2022 GMC Sierra AT4X news, Sierra EV news, and Hummer EV news as it happens.

GMC Hummer EV Edition 1 Pickup Truck
Image via GMC
GMC's electric Sierra Denali
Image via General Motors.
Image copyright Manoli Katakis, Muscle Cars & Trucks

Written by Manoli Katakis

Muscle Cars & Trucks was founded by Manoli Katakis - an automotive media veteran that has been covering the latest car news since 2009. His journalism has uncovered dozens of major product changes, updates, plans, and cancellations long before automakers were ready to make things official.

Some highlights over the years of his reporting include the uncovering of the Zora trademark before anybody else reported on the coming of a mid-engine Corvette, as well as the dead-accurate reporting of the coming of the Chevrolet Colorado ZR2, two years before it hit the market, and even before the debut of the concept vehicle. This type of reporting has immediately continued here, with reports of the original seventh-generation Camaro plans being shelved, as well as what's in store for the Chevrolet Silverado.

Some of his work can be found on massive automotive media outlets, such as Motor1. He also has been a guest on the 910AM Radio Station with Detroit News auto critic Henry Payne, as well as the enthusiast-oriented Camaro Show podcast.

Over the years, Manoli has interviewed various automotive industry titans, leaders, and people that make things happen otherwise. These include figureheads such as GM CEO Mary Barra, GM President Mark Reuss, automotive aftermarket icon Ken Lingenfelter, Dodge firebrand Tim Kuniskis, along with various chief engineers of vehicles such as the Ford F-150 & Mustang, Chevrolet Camaro & Corvette, and many more.

At MC&T, Manoli is taking his journalism expertise, deeply planted sources, driving abilities, and automotive industry knowledge to new levels, covering more vehicles and brands than ever before. This is the place where you will continue to read groundbreaking stories about American performance vehicles, pickup trucks, and sport utility vehicles. Here is where you’ll also read insights and quotes from various automotive subject matter experts on the latest relevant products, as well as some of the latest official news from their manufacturers.

Fun facts: he also once beat Corvette Racing driver Tommy Milner in an autocross with a Chevrolet Bolt EV. The biggest vehicle he’s ever driven is a John Deere mining truck. Besides a go-kart, the smallest vehicle he’s driven has been a Hyundai i10. He’s also spent time in the cockpit of various American performance vehicle icons, including the fifth-generation Chevrolet Camaro Z/28, Dodge Challenger Demon, and Ford Mustang GT350R. He has reviewed dozens of trucks, SUVs, and performance vehicles over the years.

One of his favorite new vehicles on the market today happens to be the Chevrolet Colorado ZR2 Bison. He is also a card carrying member of the Sports Car Club of America, and regularly participates in Detroit Region autocross events.

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