I recently piloted the 2022 GMC Sierra AT4X around the Borrego Desert of California. A landscape that looks more akin to planet Tatooine than anywhere on this earth. Lacking a speeder, the GMC Sierra AT4X was able to power through the fine silt of a dried riverbed, cragged rocks that tested the mettle of the chassis, and articulated ruts that showed just how capable a truck with 32-inch tires can be. The truck also slithered itself around entrancing sandstone canyons, and trenches that were simply too small for a Ram TRX or a Ford F-150 Raptor to pass through without suffering damage. And it all happened with ventilated, massaging seats at full power. One should expect such amenities when deciding on an $80,000 pickup truck. And some might say that’s a lot of money. But for GMC, there’s an even higher shelf of off-road capability in its showroom. For those seeking a more intense off-roading experience, and more ostentatious looks, there’s always the GMC Hummer EV.
GMC Vice President Duncan Aldred was on hand during the 2022 GMC Sierra 1500 drive to discuss how the off-road capabilities of the new Sierra AT4 and AT4X blend themselves into the more premium Hummer EV family, with Edition 1 models being built and delivered to customers right now.
“We’re seeing (Sierra and Hummer) are very different,” said Aldred to MC&T. “As time passes by, I think the price points will be apart. I think they occupy two different spaces. The Hummer is precisely crafted in terms of what we call a ‘Level 2 Off-Road Vehicle;’ a very extreme capability vehicle on levels of premium that really do sit atop the GMC lineup. So I think the (Hummer EV and Sierra) coexist really well.”
Aldred continued to emphasize that there are no plans for Hummer EV showrooms – these premium electric trucks will indefinitely be sold alongside the Sierra family at existing dealers.
“Hummer is positioned as another sub-brand within GMC, so there’s no plans for a (new Hummer dealer network) at all… I think it fits fantastically well, and the dealers and customers have reacted well.”
Aldred also gave us a brief hint on the upcoming GMC Sierra EV, suggesting that the upcoming truck, teased in Denali trim, could be even more exclusive than the $112,000 Hummer EV Edition 1.
“Watch this space for the Sierra EV, that may redefine (premium trucks) yet again. There’s lots of exciting things to come.”
Stay tuned to MC&T for upcoming 2022 GMC Sierra AT4X news, Sierra EV news, and Hummer EV news as it happens.