A few days ago, Ford celebrated the holidays with a photoshoot of their new Bronco SUV completely frozen with Santa in the back. While it remains to be seen if Santa will trade Rudolph and a sleigh for a red Bronco this Christmas, the Bronco Nation has released a video giving a behind the scenes look at the photoshoot.
In case you missed it, Ford released a black and white picture of a classic first generation Bronco frozen with Santa poking out of the back. in fact, that picture had never been seen before, and dates back to 1964. To celebrate the new version, they released that picture and remade it. It was done in Ford’s cold room, a development torture facility that can get down to negative 45 degrees Fahrenheit. Here, they ensure all of the mechanics and electronics function in the bitter cold.
Ford goes a step further than just freezing their development vehicles, however, and puts them on platforms that rise and fall to test suspension in the cold. A Bronco is supposed to go over any terrain in all conditions, so rest assured it will be fine on an average winter day when Ford is testing suspension far, far below zero degrees.
For the photoshoot, Ford chose a two door Bronco Outer Banks with the Sasquatch package. And of course, it’s red. Next, they took off the roof and packed it with toys for Santa to deliver. The final step was covering it with water for extra drama and ice when they dropped the temperature in the cold room, which ended up being negative 35 degrees. The result is a wonderful winter photo that recreates the original, and shares the Bronco’s holiday spirit with fans. And based on the video, Santa seems to be a fan too.
Let us know in the comments below if you have a Ford Bronco on your Christmas list this year, and what model you’re asking for!