in

JEEP WRANGLER, FORD MAVERICK CONSISTENTLY PRICED 25% HIGHER THAN MSRP

Jeep Sees More Dealer Price Hikes Than Anyone.

2021 Jeep Wrangler Gladiator Rubicon 392 Hemi V8
Image via Jeep

If you know what you want in a vehicle and you aren’t taking substitution suggestions, be prepared to pay up. According to new market analysis from iSeeCars both the Jeep Wrangler and Ford Maverick are some of the most overpriced vehicles you can buy right now.

Image Via FCA.

Production is down, yet demand remains high. So it comes as no surprise that dealers are having to adjust to these new market conditions by altering the sticker price of the vehicles they have on their lots. In the case of the Jeep Wrangler, the markup sits at 26.7% over MSRP which is an increase of almost 10-thousand dollars ($8,925). That price adjustment, at least in terms of percentage, is the highest and ranks at the top of the list. In terms of sheer dollar amount however the highest hike in price for an American vehicle is the Jeep Gladiator. The Gladiator sees an adjustment of $9,824 which is a 22.5% jump. The Jeep Wrangler Unlimited fits in the middle of these two with a price hike of 22.9% or $9,534 which is high enough to be represented in the top-five most over-priced vehicles on the list.

New Cars Priced the Highest Over MSRP – iSeeCars
RankVehicle% Above MSRP$ Above MSRP
1Jeep Wrangler26.70%$8,925
2Ford Maverick (Hybrid)25.00%$5,601
3Porsche Macan23.30%$13,254
4Jeep Wrangler Unlimited22.90%$9,534
5Jeep Gladiator22.50%$9,824
6Ford Maverick22.20%$5,368
7Lexus RX 450h21.00%$10,365
8Ford Bronco20.60%$7,783
9Genesis GV7020.00%$8,611
10Mercedes-Benz GLB19.80%$7,992
11Chevrolet Corvette19.30%$15,218
12Ford Mustang19.10%$6,941
13MINI Countryman18.90%$6,325
14Lexus RX 350L18.60%$9,242
15Mercedes-Benz GLA18.60%$7,142
Overall Average9.90%$3,753

 

The Ford Maverick is also present on the list, both the hybrid and all gas powered iterations find themselves in the top-ten. The hybrid engine is what comes standard on the Maverick. The 2.0L EcoBoost engine is a $1,085 upgrade according to the build and price tool. The hybrid Maverick ranks second to the Jeep Wrangler in terms of percentage with an increase of 25% or $5,601 above sticker. The gas powered Maverick is priced 22.2% over MSRP a $5,368 hit to the wallet. The Ford Bronco is an honorable mention as well as it ranks 8th on the list of new cars priced the highest over MSRP. It endures a 20.6% price hike, a $7,783 increase. The average of price increases sit a less than 10-percent or $3,753. It’s safe to say Jeep’s lineup and the Ford Maverick will cost you a pretty penny.

2022 Ford Maverick XLT Hybrid
Image Via Ford.

Written by Cody U.

Cody is a Tennessee-based media professional with a degree in Journalism and Electronic Media. He has spent time as a country radio morning show producer and currently writes for MC&T as an outlet to geek out over cool cars, trucks, and utility vehicles.

Originally from California Cody has an appreciation for all-electric vehicles but a soft spot for the rumble of an all-American V8 muscle car. His dream car remains a 2007 Ford Mustang Bullitt. His fascination with all things cars stems from countless trips to car shows and watching car movies, of course.

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

      Corvette SUV GM Design Electric Vehicle

      NEW SKETCH FROM GM DESIGN MAKES US THINK OF A CORVETTE SUV

      S650 Ford Mustang Concept

      FORD EXEC CONFIRMS S650 MUSTANG DETAILS