Jeep recently celebrated the 20th anniversary of Jeep Beach at Daytona Beach, Florida last weekend. The event drew more than 230,000 attendees and 30,000-plus Jeep SUVs at the highly anticipated annual event. In addition, Jeep brought a couple of its concept vehicles that were unveiled at the 2023 Easter Jeep Safari to the beach, which helped make this an extraordinary event.
Jeep Beach 20th Anniversary: Details
Making an appearance on the beach was the Jeep brand’s new 2024 Jeep Wrangler 4xe and 392, as well as the Wrangler Magneto 3.0 EV Concept and the 1978 Jeep Cherokee 4xe Concept, which led the Jeep Beach Parade on Sunday, April 30, with Jim Morrison, senior vice president and head of Jeep brand North America, at the wheel of the Magneto.
Fans that attended the event were also able to ride the Jeep SUV obstacle course with a professional driver in 2023 Jeep vehicles, including the electrified Wrangler 4xe and Grand Cherokee 4xe. In addition, fans could also explore the new 2023 Compass Trailhawk with the Strandard 200-horsepower 2.0-liter engine, Grand Cherokee 4xe Summit Reserve, Grand Cherokee L Summit Reserve 4×4, Wrangler Rubicon, Wrangler 4xe, Gladiator Rubicon and the Wrangler Jeep Beach 20th Anniversary Edition.
Attendees to the Daytona Beach event could also check out the 2023 Jeep Wrangler Pace, Jeep Gladiator Sport Light Show Edition, Gladiator Sport 1st Responder Edition, Wrangler Sport Salute to America Edition, and Willys Daytona’s Jeep Beach Edition from the Daytona Garage. This brought about plenty for the 230,000 people to do and see at this memorable event. Yes, almost a quarter million Jeep enthusiasts descended onto Daytona Beach.
The annual event also helped raise funds for local and national charities. Since 2023, Jeep Beach has donated more than $2 million to local charities through the event’s weeklong fundraising efforts, and this year isn’t any different. All proceeds raised are distributed to charities throughout central Florida counties.