The British love their off-road SUVs just as much as we do here. Just look at the success of the Land Rover Defender. But Jeep has been gaining ground on Land Rover in the whole of Europe, especially in the past two years. Because of this, UK tuners are getting their hands on the JL Jeep Wrangler and giving it a makeover. The latest is the Jeep Wrangler by Sterling Automotive Design. Being tastefully British, its main focus is on an upgraded interior and subtle styling tweaks.
The most obvious change to the exterior is the grille. Out goes the signature vertical seven slot grille and instead is a 3 slot horizontal design. It takes a second to get used to a Jeep Wrangler without its traditional front look, but the end result isn’t too bad. Kind of Land Rover Defender-ish. Still, we don’t find it any better looking than the original.
Also on the outside are widened wheel arches, and some fabulous steel wheels with larger tires. Most of the exterior is also body colored, giving the launch model a stealthy, blacked-out appearance.
Inside, the Sterling Automotive Jeep Wrangler has been given a luxury makeover. The seats are completely reupholstered in a Sterling’s “Signature 3D panelled and perforated leather,” and they certainly have a more upmarket look to them. The armrests, gear selector, and center console have been leather wrapped, while the dashboard gets Alcantara suede.
While some may think it’s silly to turn a Jeep Wrangler into a luxury SUV, don’t forget Jeep themselves do that with the High Altitude edition. But the High Altitude’s asking price of $49,995 is significantly less than the Sterling model’s $65,285 converted USD entry point. Such is the price of exclusivity.