Zac Quinn 
Ford Motor Company has shown the others how to take customer experience to new levels with the Bronco Off Roadeo driving program. There, Bronco customers can participate in learning just what their SUV is capable of, and Bronco Raptor owners even get an exclusive driving school all to their own. Similarly, if you’ve just purchased a 2024 Ford Mustang, owners will be able to enjoy a range of unique experiences in 2024, from on-track driving courses led by some of the world’s best high-performance driving instructors to new lifestyle events and an online portal to connect with Mustang owners from across the country.
Ford Performance Mustang Track School: Details
Mustang Dark Horse Track Attack at Charlotte Motor Speedway leads the charge for owners of Mustang Dark Horse – the most track-capable and powerful 5.0-liter street-legal Mustang ever. Boasting a near 3:1 attendee-to-instructor ratio, Mustang Dark Horse owners will receive personal attention on the skid pad, autocross, and Charlotte Motor Speedway Roval. This experience comes included with the purchase of the Mustang Dark Horse (not including transportation and lodging).
The event starts with an evening reception at the CMS Champion’s Club, overlooking the track, and then the next day expands into classroom and on-track instruction. This includes learning how to utilize the Dark Horse’s no-lift-shift system and taking to the skid pad and autocross. Owners will then put their newfound skills to the test in lead-follow lapping on the fearsome Charlotte Roval with three 20-minute sessions, followed by a hot lap with the instructors in the driver’s seat. If interested, Dark Horse Track Attack customers can register for this program starting in January 2024.
If you purchased the Ford Mustang EcoBoost or Mustang GT, don’t worry; you’ll have access to a destination driving event at the Ford Performance Racing School at Charlotte Motor Speedway, which will give owners a similar track instruction to the Track Attack program. Mustang owners aren’t a monolith, and this new brand immersive driving program recognizes that with a choose-your-own-adventure format, where owners can select from drift instruction, track driving, line-lock burnout classes, and more.
A new digital portal also creates an online entry point for the Mustang fandom, allowing owners to learn, engage, and interact with fellow fans. A series of roving, cross-country events in 10 U.S. markets will include major automotive, lifestyle, and motorsports events. This will give owners an in-person opportunity to interact with other Mustang fans. Purchasing any version of the S650 Ford Mustang results in some pretty cool opportunities, though it’s clear that Dark Horse owners are given a bit more thanks to that trim being designed for the track compared to the GT and EcoBoost.
