Rivian’s marketing of the electric R1T pickup and R1S SUV positions them as “Electric Adventure Vehicles.” It’s clear Rivian is not only engineering their vehicles with legitimate off-road capability, but they also want their customers to use that capability frequently. While electric driving range could cause issues for this, Rivian vehicles are looking like very good overland rigs, with tons of clever storage and even an optional pull out kitchen. Now, Rivian is teasing yet another awesome way to use your R1T for overland adventuring with a Yakima bed tent.
Camping in front of the house this weekend! pic.twitter.com/fX6ZcMrB9R
— RJ Scaringe (@RJScaringe) March 28, 2021
The tent was teased on Twitter by company founder RJ Scaringe himself. And it’s also not just a Yakima tent, but rather a collaboration between the two brands. Look closely, and you can see a “Yakima x Rivian” designation, plus the tent uses Rivian’s now signature yellow accent color. Unsurprisingly, this makes it look right at home on the back of the Rivian R1T.
And Scaringe and his family look similarly at home in the tent. It looks like it’ll be of the fold out variety, doubling the occupant space inside. When you unfold the tent, it likely be set up and ready to go, but super compact when not in use. It also seems like the mattress is built in, and it’ll feature a ladder on the side for easy access. Unfortunately, being a bed tent, this won’t work on the R1S. But we wouldn’t be surprised at all to see Rivian offer a R1S roof tent down the line.
Automakers, especially those with outdoorsy off-road vehicles, are quickly realizing the importance and profit potential of a great accessories portfolio. The Ford Bronco was just shown with dozens of new accessories Ford will offer in collaboration with aftermarket companies. Ford also has their own extensive line of accessories. This Rivian Yakima tent is a perfect example of what we expect Rivian to offer to R1T and R1S customers, and we expect to see lots more cool gear like this over the next few years.
And might we add, Family Goals?