Zac Quinn 
The next generation of the Toyota Land Cruiser and Lexus GX (Land Cruiser Prado) is arriving for the 2024 model year, and both cars aim to bring the Land Cruiser name back to its former glory. That means unrivaled reliability, outstanding off-road performance, and a more affordable price tag. With that move away from being a fancy soccer mom car, there will be plenty of room for modifications to push the capability of these vehicles even further, and for the companies that specialize in aftermarket parts, SEMA has an opportunity for you.
2024 Toyota Land Cruiser and Lexus GX Measuring Session: Details
In partnership with Toyota and Lexus, the SEMA Garage has announced a measuring session for the all-new 2024 Toyota Land Cruiser and 2024 Lexus GX. SEMA members will have the opportunity to test-fit prototypes, 3D scan, measure, and have a close-up experience ahead of the vehicle’s public release. However, this is happening on short notice, as the exclusive event is scheduled for March 12-13. The measuring session will take place at the SEMA Garage in Diamond Bar, California.
Unfortunately, spots for the Toyota Land Cruiser and Lexus GX measuring event are limited, so those interested in signing up should visit the RSVP link as soon as possible or contact [email protected] before the opportunity passes them by.
If you miss this chance, you could always head to your local dealership to see if they will let you do some measurements or 3D scan the vehicle. Alternatively, the starting price for the 2024 Land Cruiser will be $57,445, including the $1,495 destination charge. As for the more luxurious 2024 Lexus GX, that will start at $64,250, and what better way to test your products than by using them on the car out in the field? However, if that’s not an option, get yourselves signed up for the SEMA measuring session for these two epic off-roaders.
