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The Camaro Will Use Some Pages From The Corvette’s Playbook.

2021 Chevrolet Camaro ZL1 Convertible
Image via Chevrolet

Yesterday we shared with you how Chevrolet is evolving its marketing efforts away from “Real People Not Actors” and into something more emotive. And today we’d like to share more with you on Chevrolet’s marketing efforts and how it pertains specifically to its performance cars. While there are new vehicles being pushed out of the pipeline, the Chevrolet Camaro isn’t being forgotten, and MC&T was able to get further details on what the world can expect next when it comes to marketing the iconic American muscle car.

“Camaro is still a really important vehicle for Chevrolet. With Chevrolet being a full-line manufacturer we have to prioritize,” said Todd Brown, manager of advertising and marketing for Chevy cars, in an interview with MC&T. “But, yes, we’re looking at some Academy-type videos and content as well for the next year as well for Camaro.”

The “Academy” videos Brown is referring to are what we currently see with the C8 Corvette Stingray and Chevrolet Bolt EV. Below is an example of a Corvette Academy video:

“If you think Bolt EV Academy videos, Corvette Academy videos… we’re rolling out this type of media experience for customers in light of the situation we’re in now,” said Chevrolet Communications Manager for Passenger Cars Kevin Kelly. “Customers can find more details about the vehicles, how the features work, through our virtual experience pixel-to-pixel, instead of going to an auto show. We’ve started with Corvette, we’ve done stuff with Bolt EV, we’ve done stuff with Trailblazer, we’ve done stuff for Suburban and Tahoe. All of these videos are going to start rolling out at”

One cool element regarding these Academy videos is that Chevrolet is going to tell the story of its vehicles, as well as their various features and advantages, with the people who know them best: the ones that brought the vehicles to market.

“I think one thing you’ll see on the Corvette Academy videos and the new series of videos across Chevrolet is that they’re not done by models,” said Kelly. “They’re done by Tadge Juchter and Harlan Charles (for C8 Corvette). On the Chevrolet Sububran and Tahoe you have the chief engineer for those products as well. We’re actually using our subject matter experts to tell the story.”

2021 Chevrolet Camaro LT LS RS V6 Turbo Convertible
Image via Chevrolet

This comes at a time when Chevy’s subject matter experts are otherwise unable to tell the story of their vehicles in person. With experiential events like CamaroFest, the NCM Bash, SEMA 2020 and PRI all being canceled from happening live and in-person, it’s never been more important for brands to leverage every digital tool in their garage to stimulate engagement.

“At Chevy we’re definitely evolving to do more virtual events as well… a lot more presence in digital and addressable media,” said Brown. “We’re looking at ways to expand – for lack of a better term – a virtual auto show experience… meaning that customers will have more one-on-one experience, more like a digital showroom, where you can get the car explained on a more personal level. It would be a smaller audience than for example, being served in an ad. A lot more product centric features.”

We saw this happen fairly successfully with a digital-format NCM Bash. Corvette figureheads like Harlan Charles and Tadge Juechter were still able to make presentations, answer questions, and elaborate on certain subjects just as they would in person, albeit virtually.

While the C8 Corvette has been getting deserved attention from both Chevrolet and customers alike, turning things into positive sales year over year, it remains to be seen if this approach will help improve sales of Chevrolet Camaro. Enthusiasts in various circles believe that a lack of promotional efforts have something to do with current sales of the muscle car, but the marketing department doesn’t think so.

“I don’t think (lack of marketing affecting Chevrolet Camaro sales) is an accurate statement,” said Brown.

The 2021 Chevrolet Camaro builds off of a few notable upgrades from the 2020 model year, which revised the front fascia on the SS model, and introduced the LT1 model, which is now the most affordable V8 muscle car on the market. The 2021 upgrades include the ability to now configure the Camaro SS 1LE with a 10-speed automatic transmission. There’s also four new accent packages: the Wild Cherry Design Package, the Black Accent Package, the Red Accent Package, and Satin Black Front Splitter/Side Rockers Package. Pricing for each trim level of the 2021 Camaro is unchanged from 2020.

Below is a breakdown of the 2021 Chevrolet Camaro pricing, not including the $995 destination fee:

Coupe 1LS 1LS: $25,000

Coupe 1LT 1LT: $25,500
Convertible 1LT 1LT: $31,500

Coupe 2LT 2LT: $27,500
Convertible 2LT 2LT: $33,500

Coupe 3LT 3LT: $31,500
Convertible 3LT 3LT: $37,500

Coupe LT1 1LZ: $34,000
Convertible LT1 1LZ: $40,000

Coupe 1SS 1SS: $37,500
Convertible 1SS 1SS: $43,500

Coupe 2SS 2SS: $42,500
Convertible 2SS 2SS: $48,500

Coupe ZL1 1SE: $63,000
Convertible ZL1 1SE: $69,000

2021 Chevrolet Camaro SS
Image via Chevrolet

Written by Manoli Katakis

Muscle Cars & Trucks was founded by Manoli Katakis - an automotive media veteran that has been covering the latest car news since 2009. His journalism has uncovered dozens of major product changes, updates, plans, and cancellations long before automakers were ready to make things official.

Some highlights over the years of his reporting include the uncovering of the Zora trademark before anybody else reported on the coming of a mid-engine Corvette, as well as the dead-accurate reporting of the coming of the Chevrolet Colorado ZR2, two years before it hit the market, and even before the debut of the concept vehicle. This type of reporting has immediately continued here, with reports of the original seventh-generation Camaro plans being shelved, as well as what's in store for the Chevrolet Silverado.

Some of his work can be found on massive automotive media outlets, such as Motor1. He also has been a guest on the 910AM Radio Station with Detroit News auto critic Henry Payne, as well as the enthusiast-oriented Camaro Show podcast.

Over the years, Manoli has interviewed various automotive industry titans, leaders, and people that make things happen otherwise. These include figureheads such as GM CEO Mary Barra, GM President Mark Reuss, automotive aftermarket icon Ken Lingenfelter, Dodge firebrand Tim Kuniskis, along with various chief engineers of vehicles such as the Ford F-150 & Mustang, Chevrolet Camaro & Corvette, and many more.

At MC&T, Manoli is taking his journalism expertise, deeply planted sources, driving abilities, and automotive industry knowledge to new levels, covering more vehicles and brands than ever before. This is the place where you will continue to read groundbreaking stories about American performance vehicles, pickup trucks, and sport utility vehicles. Here is where you’ll also read insights and quotes from various automotive subject matter experts on the latest relevant products, as well as some of the latest official news from their manufacturers.

Fun facts: he also once beat Corvette Racing driver Tommy Milner in an autocross with a Chevrolet Bolt EV. The biggest vehicle he’s ever driven is a John Deere mining truck. Besides a go-kart, the smallest vehicle he’s driven has been a Hyundai i10. He’s also spent time in the cockpit of various American performance vehicle icons, including the fifth-generation Chevrolet Camaro Z/28, Dodge Challenger Demon, and Ford Mustang GT350R. He has reviewed dozens of trucks, SUVs, and performance vehicles over the years.

One of his favorite new vehicles on the market today happens to be the Chevrolet Colorado ZR2 Bison. He is also a card carrying member of the Sports Car Club of America, and regularly participates in Detroit Region autocross events.


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  1. They’re kidding, right?? That’s a marketing commercial? That’s the video you get in the glovebox when you buy the car – you know, the one you never watch and throw away 5 years later after you moved it around a couple dozen times. What a joke.

    Chevy still thinks their name sells itself and they don’t need to advertise.

    They need to strike up a passion in people to want to sit in the car. Get people IN THE CAR and they’ll buy it. But without passion no one will even take time to sit in one. It’s just another shiny thing on the road. Dime a dozen. But make people see themselves in it. Feel themselves in it. The bow tie doesn’t do that by itself…..

  2. I made a comment in earlier post, That the Camaro need to move in another direction , It can still offer a 2door coup ,But when it comes to the RS model ,make it a 4 door sadden and stop competing so mush with the Mustang ,It need to go up a little and compete with BMW330I ! Give it a style of the Sporty 2020 Porsche Taycan 4 door coup !!

  3. I do not see a problems , With Camaro that others see ,So in order for it to continue building the Camaro ,It needs to compete in a different category , Not just a Muscle car for the young people, but for people 45 and older ,We like Hot sporty saddens too, Follow some the change that are taking place with EV / V8 or Twin Turbo V6 ! I have been kipping up with the Camaro cense it first cam out , As a 73 Yr old man I hope it stick around for the future

  4. Manoli Katakis, That would be great ! I was looking trough my May 2020 Motor Trend mag. and I caught the test of the Cadillac CT5-V and IT described exactly what I was saying the Camaro needed to be . So as fare as that idea goes , It will not happen .

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