Zac Quinn 
By now, you may have seen one or two new 2024 Toyota Tacomas on the road, and with a starting price of $32,995 with a base four-cylinder engine, it’s a reasonable price for a brand-new midsize truck. Sure, you’ll have to pay a bit more for the hybrid option, which may be enticing for people either for the higher performance figures or improved fuel economy, but with a starting price of $41,895, including destination, you’ll have to think long and hard on if the hybrid option is truly worth it. This decision is made easier for customers who intend to purchase the off-road Trailhunter or TRD Pro trims where the powertrain is standard. However, the trims are also significantly more expensive.
2024 Toyota Tacoma Hybrid Pricing: Details
According to Motor1, the minimum customers should expect to pay for the ultimate versions of the next-gen Toyota Tacoma will be at least $64,000. Let that number sink in for a moment. For that price, you’re getting a lot of goodies, but consider that it’s also the same amount of money one could spend on a decently kitted-out full-size pickup. Luckily, there are alternate ways to get a hybrid Tacoma if that’s the selling point for you, as the SR5 Double Cab 4×4 is the cheapest way to go with that $41,895 price.
The TRD Sport and TRD Off-Road come in after that at $43,295, the Limited adds an extra ten grand at $53,595, then the Trailhunter weighs in at $64,395, and finally, the TRD Pro at $65,395. Each of these versions of the Pickup comes with four-wheel drive, so that’s not an extra price you have to worry about adding on top of everything else.
Now, here’s where things get rough. The TRD Pro model is now $16,025 more than its predecessor, whereas the 2023 Tacoma TRD Pro started at $49,370, including the destination. Sure, it has a significant jump in terms of modern features and an extra 48 horsepower and 200 lb-ft of torque, but does that justify such a substantial price increase? Well, that’s up to the customer to decide, but for the sake of comparison, the 2024 Toyota Tacoma TRD Pro is the second-priciest option compared with the competition.
The Chevrolet Colorado ZR2 Bison comes in at $60,935, including destination; the Ford Ranger Raptor costs $57,065; and the Jeep Gladiator Rubicon X costs $65,485. The TRD Pro is just shy of the Gladiator Rubicon X with its price of $65,395, but if anything, that helps put things into perspective. If you plan on getting a hybrid Tacoma, they should reach dealerships later this spring, so keep an eye out or visit your local dealership to get your name down on a list.
