Zac Quinn 
Since Toyota unveiled the next-generation Tacoma arriving for the 2024 model year, there has been relative silence outside of a dealer order guide for some trims. Despite the start of production within the next couple of months, it’s still very unclear what the pricing for the truck may be. While many can speculate, we won’t know until Toyota reveals the information, and it looks like they might have during the 2023 Detroit Auto Show, where a photo captured the 2024 Tacoma on display with a placard above it that read that the starting price would be $28,600 USD. That’s almost a grand less than the Chevrolet Colorado, and nearly $4,000 less than the new Ford Ranger.
The photo, posted on the Tacoma4G forum, also includes details regarding highlighted features for some trims. Something we already covered not too long ago. Unfortunately, it’s hard to tell if this is the actual starting price for the base SR Toyota Tacoma trim, as $28,600 is the MSRP of the current model 2023 Toyota Tacoma SR. That means there is a possibility that this is just a marketing error for the display. That’s more likely than not the case, as the QR code on the placard goes to the 2023 Tacoma landing page, which means that we’ll see some difference in pricing for the next-gen Tacoma, though hopefully, it’s not too big of a bump.
2024 Toyota Tacoma: Details
The 2024 Toyota Tacoma will bid the V6 engine farewell as the company follows in the footsteps of the competition with two variants of a 2.4-liter turbocharged four-cylinder engine. For the entry-level SR grades, this engine produces 228 horsepower and 273 lb-ft of torque. However, SR5 buyers can opt for the increased output version with 278 horsepower and 317 lb-ft of torque. Unlike most of the competition, customers can still equip the midsize truck with a six-speed intelligent manual transmission (iMT2) with automatic rev-matching and anti-stall technology. Manual transmission models produce 270 horsepower and 310 lb-ft of torque.
If you’re in the market for even greater power and some improvements over the fuel economy (though that too has yet to be revealed), you can opt for the i-Force Max hybrid powertrain. Available on TRD Sport, TRD Off-Road, Limited, and standard on the TRD Pro and Trailhunter halo models, i-Force Max pairs the 2.4-liter engine with a 48-hp electric motor integrated into the eight-speed transmission feeding off a 1.87-kWh NiMH battery pack that creates a total system output of 326 horsepower and a whopping 464 lb-ft of torque, nearly doubling the torque of the current-gen truck with the V6 engine. The torque figure is top of the class, and as we mentioned previously, the electric motor may also help the Tacoma receive best-in-class fuel economy. Of course, there are plenty more reasons for midsize truck fans to get excited; we know we are as the midsize truck wars will be refreshed for the 2024 model year.
