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The Multitude Of Names Can Point To Either Several Trim Levels, Or Even A Sub-Brand

Ford Bronco Maverick Teaser

With the 2020 C8 Corvette reveal behind us, American auto enthusiasts have shifted their attention to the next big unveiling ahead of us: the Ford Bronco. And as time goes on, anticipation percolates with new details coming to fruition seemingly every week. One of the biggest clues as to what’s to come are trademark filings. Perusing various United States Patent and Trademark Office filings from Ford Motor Company has revealed quite a list of various Ford Bronco variants. Aside from the obvious, here are four other Bronco trademarks:

1. Bronco Sport

2. Bronco Outer Banks

3. Bronco Big Bend

4. Bronco Scout

Moreover, despite no trademark filing at this time, spy photographers have tipped to outlets such as Motor1 that the “Bronco Adventurer” nameplate will adorn the impending “baby Bronco,” which would make a total of six different Bronco variants so far if these names all make the final cut.

The compact Ford Bronco “Adventurer” is expected to launch just before the larger Bronco that was originally teased in 2017. That said, don’t rule out the well-suited Bronco Scout name for this entry-level off-road SUV. This vehicle will share a platform with the all-new Ford Escape, known as the C2 platform, and will be Ford’s more outgoing take on the compact SUV segment, while the pedestrian Escape caters to a more general audience.

The larger Bronco body-on-frame off-road SUV is expected to ride on the T6 truck platform with the Ford Ranger. Speaking of trucks, a Ford Bronco pickup is rumored to be coming, and one of these trademarked names could very well be the one that is chosen for it. It’s currently unclear if all of these Bronco names point to simply a family of vehicles, like the Mustang, or a future sub-brand from Ford.

At the same time, other curious Ford trademarks have surfaced in the USPTO that hint at off-road performance vehicles, or perhaps concept vehicles. Names such as Adrenaline, Badlands and Wildtrak could all play into the Ford Bronco lineup as well, if not the Ford Ranger (the Ranger Wildtrak already exists in markets abroad, which implies that we could see one here soon).

Whatever comes next, Ford has been putting a lot of emphasis on the off-road oriented demographic, and that’s something we can absolutely appreciate.

2004 Ford Bronco Concept
2004 Ford Bronco Concept

Written by Manoli Katakis

Muscle Cars & Trucks was founded by Manoli Katakis - an automotive media veteran that has been covering the latest car news since 2009. His journalism has uncovered dozens of major product changes, updates, plans, and cancellations long before automakers were ready to make things official.

Some highlights over the years of his reporting include the uncovering of the Zora trademark before anybody else reported on the coming of a mid-engine Corvette, as well as the dead-accurate reporting of the coming of the Chevrolet Colorado ZR2, two years before it hit the market, and even before the debut of the concept vehicle. This type of reporting has immediately continued here, with reports of the original seventh-generation Camaro plans being shelved, as well as what's in store for the Chevrolet Silverado.

Some of his work can be found on massive automotive media outlets, such as Motor1. He also has been a guest on the 910AM Radio Station with Detroit News auto critic Henry Payne, as well as the enthusiast-oriented Camaro Show podcast.

Over the years, Manoli has interviewed various automotive industry titans, leaders, and people that make things happen otherwise. These include figureheads such as GM CEO Mary Barra, GM President Mark Reuss, automotive aftermarket icon Ken Lingenfelter, Dodge firebrand Tim Kuniskis, along with various chief engineers of vehicles such as the Ford F-150 & Mustang, Chevrolet Camaro & Corvette, and many more.

At MC&T, Manoli is taking his journalism expertise, deeply planted sources, driving abilities, and automotive industry knowledge to new levels, covering more vehicles and brands than ever before. This is the place where you will continue to read groundbreaking stories about American performance vehicles, pickup trucks, and sport utility vehicles. Here is where you’ll also read insights and quotes from various automotive subject matter experts on the latest relevant products, as well as some of the latest official news from their manufacturers.

Fun facts: he also once beat Corvette Racing driver Tommy Milner in an autocross with a Chevrolet Bolt EV. The biggest vehicle he’s ever driven is a John Deere mining truck. Besides a go-kart, the smallest vehicle he’s driven has been a Hyundai i10. He’s also spent time in the cockpit of various American performance vehicle icons, including the fifth-generation Chevrolet Camaro Z/28, Dodge Challenger Demon, and Ford Mustang GT350R. He has reviewed dozens of trucks, SUVs, and performance vehicles over the years.

One of his favorite new vehicles on the market today happens to be the Chevrolet Colorado ZR2 Bison. He is also a card carrying member of the Sports Car Club of America, and regularly participates in Detroit Region autocross events.

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