THESE ARE ALL THE FORD BRONCO TRADEMARKS (SO FAR)

The Multitude Of Names Can Point To Either Several Trim Levels, Or Even A Sub-Brand

Ford Bronco Scout

With the 2020 C8 Corvette reveal behind us, American auto enthusiasts have shifted their attention to the next big unveiling ahead of us: the Ford Bronco. And as time goes on, anticipation percolates with new details coming to fruition seemingly every week. One of the biggest clues as to what’s to come are trademark filings. Perusing various United States Patent and Trademark Office filings from Ford Motor Company has revealed quite a list of various Ford Bronco variants. Aside from the obvious, here are four other Bronco trademarks:

1. Bronco Sport

2. Bronco Outer Banks

3. Bronco Big Bend

4. Bronco Scout

Moreover, despite no trademark filing at this time, spy photographers have tipped to outlets such as Motor1 that the “Bronco Adventurer” nameplate will adorn the impending “baby Bronco,” which would make a total of six different Bronco variants so far if these names all make the final cut.

The compact Ford Bronco “Adventurer” is expected to launch just before the larger Bronco that was originally teased in 2017. That said, don’t rule out the well-suited Bronco Scout name for this entry-level off-road SUV. This vehicle will share a platform with the all-new Ford Escape, known as the C2 platform, and will be Ford’s more outgoing take on the compact SUV segment, while the pedestrian Escape caters to a more general audience.

The larger Bronco body-on-frame off-road SUV is expected to ride on the T6 truck platform with the Ford Ranger. Speaking of trucks, a Ford Bronco pickup is rumored to be coming, and one of these trademarked names could very well be the one that is chosen for it. It’s currently unclear if all of these Bronco names point to simply a family of vehicles, like the Mustang, or a future sub-brand from Ford.

At the same time, other curious Ford trademarks have surfaced in the USPTO that hint at off-road performance vehicles, or perhaps concept vehicles. Names such as Adrenaline, Badlands and Wildtrak could all play into the Ford Bronco lineup as well, if not the Ford Ranger (the Ranger Wildtrak already exists in markets abroad, which implies that we could see one here soon).

Whatever comes next, Ford has been putting a lot of emphasis on the off-road oriented demographic, and that’s something we can absolutely appreciate.

2004 Ford Bronco Concept
2004 Ford Bronco Concept

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Written by Manoli Katakis

Detroit Region SCCA Member and founder of MC&T. Automotive Media Jedi Knight. Not yet the rank of Master.

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