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Not Too Far From The Original, Yet More Futuristic

Hummer Ev Logo

General Motors has officially filed to trademark a new Hummer logo for its upcoming electric pickup truck. While originally previewed in the official teaser photo with matching letters across the grille, the image above reveals what the Hummer EV logo will look like as it’s stamped onto the rest of the vehicle’s body, as well as an upcoming coffee mug near you.

The 2021 Hummer EV will be sold exclusively in GMC showrooms. This is a way for General Motors to circumvent the rigorous process of starting up new Hummer dealerships across the country. Because in case this whole EV truck thing doesn’t pan out the way people think it will, the costly risk of having to open new showrooms is minimized. Before the Covid-19 pandemic fully engulfed the nation, GM President Mark Reuss said that the electric Hummer pickup truck would beat other offerings like the Rivian R1T and Tesla Cybertruck to market. The adjusted timeline is not yet known.

Hummer EV pickup

The Hummer EV will also come with three different power options: a base single motor, a dual motor, and a tri-motor setup that would send power to the rear or front wheels. The latter of which is advertised to have a colossal 1,000 horsepower on tap, and an incredible, yet dubious, 11,500 lb-ft of torque.

The reborn Hummer is planned to be the first in a family of fully electric trucks and utility vehicles. It will be followed by offerings from Chevrolet, GMC, and Cadillac. Its expected to be a low-volume product, with a price tag to match. Some have speculated a price of $80,000 and above.

While GM has only publicly teased the Hummer EV pickup truck, the automaker did show off an SUV variant during its highly immersive EV Day in late February. The vehicle will also come with a targa top. Finally, the official reveal is scheduled for May 20th, 2020. However, like every other event, this timeline is likely pushed back until the country is free and clear of the coronavirus.

The old Hummer logo before the brand was furloughed.

Written by Manoli Katakis

Muscle Cars & Trucks was founded by Manoli Katakis - an automotive media veteran that has been covering the latest car news since 2009. His journalism has uncovered dozens of major product changes, updates, plans, and cancellations long before automakers were ready to make things official.

Some highlights over the years of his reporting include the uncovering of the Zora trademark before anybody else reported on the coming of a mid-engine Corvette, as well as the dead-accurate reporting of the coming of the Chevrolet Colorado ZR2, two years before it hit the market, and even before the debut of the concept vehicle. This type of reporting has immediately continued here, with reports of the original seventh-generation Camaro plans being shelved, as well as what's in store for the Chevrolet Silverado.

Some of his work can be found on massive automotive media outlets, such as Motor1. He also has been a guest on the 910AM Radio Station with Detroit News auto critic Henry Payne, as well as the enthusiast-oriented Camaro Show podcast.

Over the years, Manoli has interviewed various automotive industry titans, leaders, and people that make things happen otherwise. These include figureheads such as GM CEO Mary Barra, GM President Mark Reuss, automotive aftermarket icon Ken Lingenfelter, Dodge firebrand Tim Kuniskis, along with various chief engineers of vehicles such as the Ford F-150 & Mustang, Chevrolet Camaro & Corvette, and many more.

At MC&T, Manoli is taking his journalism expertise, deeply planted sources, driving abilities, and automotive industry knowledge to new levels, covering more vehicles and brands than ever before. This is the place where you will continue to read groundbreaking stories about American performance vehicles, pickup trucks, and sport utility vehicles. Here is where you’ll also read insights and quotes from various automotive subject matter experts on the latest relevant products, as well as some of the latest official news from their manufacturers.

Fun facts: he also once beat Corvette Racing driver Tommy Milner in an autocross with a Chevrolet Bolt EV. The biggest vehicle he’s ever driven is a John Deere mining truck. Besides a go-kart, the smallest vehicle he’s driven has been a Hyundai i10. He’s also spent time in the cockpit of various American performance vehicle icons, including the fifth-generation Chevrolet Camaro Z/28, Dodge Challenger Demon, and Ford Mustang GT350R. He has reviewed dozens of trucks, SUVs, and performance vehicles over the years.

One of his favorite new vehicles on the market today happens to be the Chevrolet Colorado ZR2 Bison. He is also a card carrying member of the Sports Car Club of America, and regularly participates in Detroit Region autocross events.

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