General Motors has officially filed to trademark a new Hummer logo for its upcoming electric pickup truck. While originally previewed in the official teaser photo with matching letters across the grille, the image above reveals what the Hummer EV logo will look like as it’s stamped onto the rest of the vehicle’s body, as well as an upcoming coffee mug near you.
The 2021 Hummer EV will be sold exclusively in GMC showrooms. This is a way for General Motors to circumvent the rigorous process of starting up new Hummer dealerships across the country. Because in case this whole EV truck thing doesn’t pan out the way people think it will, the costly risk of having to open new showrooms is minimized. Before the Covid-19 pandemic fully engulfed the nation, GM President Mark Reuss said that the electric Hummer pickup truck would beat other offerings like the Rivian R1T and Tesla Cybertruck to market. The adjusted timeline is not yet known.
The Hummer EV will also come with three different power options: a base single motor, a dual motor, and a tri-motor setup that would send power to the rear or front wheels. The latter of which is advertised to have a colossal 1,000 horsepower on tap, and an incredible, yet dubious, 11,500 lb-ft of torque.
The reborn Hummer is planned to be the first in a family of fully electric trucks and utility vehicles. It will be followed by offerings from Chevrolet, GMC, and Cadillac. Its expected to be a low-volume product, with a price tag to match. Some have speculated a price of $80,000 and above.
While GM has only publicly teased the Hummer EV pickup truck, the automaker did show off an SUV variant during its highly immersive EV Day in late February. The vehicle will also come with a targa top. Finally, the official reveal is scheduled for May 20th, 2020. However, like every other event, this timeline is likely pushed back until the country is free and clear of the coronavirus.