When the Chevrolet Colorado ZR2 Bison was first introduced to the market in 2018, the off-road-ready truck sold out its 2,000 unit order book for the year in a concise amount of time. Over the years, the truck has kept its standing as the ultimate off-road truck, ready to play straight from the factory. With the introduction of the next-generation version for 2024, that status is cranked to 11, and Chevrolet is anticipating the high demand again. Still, now, it intends to double the allocated trucks. That means Chevrolet will produce around 4,000 Colorado ZR2 Bison pickup trucks for the 2024 model year, but that number could increase in 2025 if demand is high.
2024 Chevrolet Colorado ZR2 Bison Production: Details
During a conversation with Amy Masica at the Chevrolet ZR2 Performance Drive attended by MC&T, Masica revealed that since the Colorado ZR2 Bison is for a more “niche market,” but Chevrolet will gauge production output based on how high demand is. That means we can expect 4,000 Colorado Bison units for the 2024 model year, and if the demand is there, production could be increased on the legendary off-road pickups. Previously, we learned that Chevy was doubling the output of the Bison due to the demand it saw for the previous generation. However, they will continue to test the waters and see how customers respond.
Luckily, if someone isn’t able to obtain one of the 4,000 2024 Colorado ZR2 Bison that Chevrolet will produce, customers will also have the GMC Canyon AT4X AEV, The 2024 Ford Ranger Raptor, and the 2024 Toyota Tacoma TRD Pro and Trailhunter to choose from, so there are plenty of options out there. But, if you’re looking for another truck created in collaboration with a legendary aftermarket company, the Trailhunter may be your choice, as it has been built in partnership with Australian-based aftermarket company ARB.
As for the 2024 Chevrolet Colorado ZR2 Bison, the truck features Mutlimatic DSSV dampers like the standard ZR2, though, with the addition of the first-ever Mutlimatic Jounce Control Dampers, ride quality is improved for both off and on-road performance, making the truck fantastic to drive on the pavement and still comfortably on rougher terrain. As for pricing, expect to pay about $60,000 for the off-road focused truck.
Affecting Chevrolet Colorado production currently is the ongoing 2023 UAW strike, with the union picketing all Detroit 3 automakers at once in a targeted fashion. Since the beginning of the strike, the UAW has brought the GM Wentzville Assembly plant, where the Colorado and GMC Canyon are built, to a standstill. It may be weeks before the UAW strike is resolved, and customers can get their GM midsize truck orders fulfilled.