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According To Chevy Marketers, It’s A Five-Figure Jump From The Base ZR2

2024 Chevrolet Colorado ZR2 Bison Price Production
Image via Chevrolet.

The 2024 Chevrolet Colorado ZR2 Bison takes an already amazingly capable off-road midsize truck to an entirely new level. Built-in collaboration with American Expedition Vehicles, the Colorado features AEV badging, wheels, bumper, and underbody plating to create the most capable overlanding pickup truck one can buy from the factory. Looking mainly at the underbody plating and bumpers, customers should have increased peace of mind when going over rugged terrain, scraping, or smashing the components on larger rocks. However, that added protection and AEV badging comes at a price.

Though Chevrolet has no official pricing for the 2024 Colorado ZR2 Bison, marketers at the truck’s drive program attended by MC&T revealed that customers should expect the pricing to be around $10,000 more than the standard 2024 Colorado ZR2 trim. That means customers will be looking at spending close to $60,000 USD for the Bison, which is around what customers will be paying for the 2024 Ford Ranger Raptor, possibly even more. But for that price tag, customers will get a seriously capable off-road vehicle.

The 2024 Chevrolet Colorado configurator is not yet live, and the ongoing UAW strike is preventing any Colorado and GMC Canyon pickup trucks from being built.

2024 Chevrolet Colorado ZR2 Bison Silverado 1500 2500 HD
Image via Chevrolet


2024 Chevrolet Colorado ZR2 Bison: Details

AEV has given the 2024 Chevy Colorado ZR2 Bison an upgrade to its tire size with 35-inch Goodyear Wrangler Territory MT tires. By comparison, the new Ford Ranger Raptor features 33-inch tires and is now the most you can find in the midsize truck class. As for the truck’s suspension, it still uses Multimatic DSSV dampers like the standard ZR2, but the Bison gets first-ever Multimatic Jounce Control Dampers to improve the ride quality on the assorted terrain it’ll take on. In addition, the upgrade to the tire size and suspension does result in a slightly taller truck, meaning there are improvements to ground clearance, approach, and departure angles. Additionally, customers will receive a winch-ready front bumper, which will further enhance the off-road performance of the midsize truck, should you or anyone else get stuck and need recovery.

The 2024 Chevrolet Colorado ZR2 Bison features the GM 2.7L I-4 Turbo High-Output DOHC engine, which produces 310 horsepower and 430 lb-ft of torque sent to its wheels via a Hydra-Matic 8L90 eight-speed automatic transmission, just like the standard ZR2. That’s less horsepower than the Ranger Raptor but the same torque. It’ll be up to customers to decide which offers the best features to suit their needs and which they want to spend their money on.

2023 Chevrolet Colorado ZR2 Desert Boss Beadlock Wheels
Image via Chevrolet.

Written by Zac Quinn

Zac's love for cars started at a young age, after seeing the popular Eleanor from Gone In 60 Seconds. From there, fascination and enthusiasm blossomed and to this day the Ford Mustang remains a favorite. His first job started out detailing cars, but also provided the opportunity to work on restoration including an 1968 Ford Mustang, Pontiac Firebird, and a C3 Corvette, though he left that job before further work and experience could be had. From there, he was a detailer at a car dealership before quitting that job to try and finish college.

Much of his free time while studying was spent watching YouTube videos regarding new cars, or off-roading. 4WD247 is a personal favorite channel which rekindled a dying flame in car enthusiasm, now tailored towards trucks and SUVs and the fun that can be had building up an overlanding rig, and going on adventures, though, that chapter remains unwritten for the time being.

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