Zac Quinn 
It wasn’t too long ago that Jeep announced the upcoming next-generation 2024 Jeep Wranglers, complete with significant upgrades to modern amenities to keep the SUV competitive against its competition. Building on its legendary history of off-road capability, authentic design, open-air freedom, and advanced powertrains. The 2024 Jeep Wrangler is more advanced and safer than ever before, and it will carry a starting U.S. manufacturer’s suggested retail price (MSRP) of $31,895, excluding the destination fee of $1,795 which could change by the time deliveries are taken on the beloved Jeep.
2024 Jeep Wrangler Pricing and Trim: Details
Pricing for the new 2024 Jeep Wrangler is as follows:
- 2-Door: Sport ($31,895), Sport S ($35,395), Willys ($39,395), Rubicon ($45,395), Rubicon X ($54,895)
- 4-Door: Sport ($35,895), Sport S ($39,395), Willys ($43,395), Sahara ($47,825), Rubicon ($49,395), Rubicon X ($48,895)
- 4xe: Sport S ($49,995), Willys ($54,735), Sahara ($56,845), High Altitude ($66,995), Rubicon ($60,585), Rubicon X ($69,085)
- Rubicon 392: $89,390
As far as what comes with each of these trims, the 2024 Jeep Wrangler lineup boasts two new models with Sport S 4xe and Rubicon X and more standard equipment across the model lineup. Starting with the Sport, the standard engine is the V6 with an option to upgrade to the 2.0 turbo. The manual transmission is standard, but an automatic is an option. Dana axles, a 2.72:1 part-time transfer case, 17-inch steel wheels with 32-inch tires, a 12-inch touch screen, a soft top, fog lamps, and an eight-speaker stereo are included. The S model makes the 4xe available and adds adaptive cruise, gorilla glass windshield, forward collision warning, keyless entry, auto headlamps, power heated mirrors, power windows and locks, advanced brake assist, and 17-inch aluminum wheels with 32-inch tires.
The Willys takes the Wrangler a step closer towards serious off-roading with the addition of 33-inch all-terrain tires, 10.8 inches of ground clearance, locking rear differential, rock rails, Offroad+ mode, black grille, trailer towing, heavy-duty electrical, all-weather floor mats, LED headlamps and fog lamps, and an optional Xtreme 35 package.
Meanwhile, the Sahara takes the Wrangler in a more luxurious direction. Starting with the Sport S adds the four-cylinder engine and automatic transmission, LED lamps, heated seats, and steering wheel, 18-inch aluminum wheels with 32-inch tires, keyless entry, remote start, body-color fender flares, and dual-zone auto temperature control.
As for the Off-Road+ package, that’s available on the Rubicon gas models to Rubicon 4xe and all of the Willys models. It optimizes vehicle parameters for off-roading, including throttle, transmission shift points, and traction control; Off Road+ delivers peak performance on any trail. When used in 4HI, Off-Road+ optimizes settings for higher-speed conditions, such as sand and mud, and also allows the Tru-Lok rear electronic locking differential to be locked for improved performance. In 4LO, the system optimizes settings for low-speed conditions such as rock crawling.
