Zac Quinn 
Ford and General Motors have been hard at work bringing their electric trucks to the market. Meanwhile, there has been very little information regarding the Ram EV pickup truck, which is expected to reach the market in 2024, a short way behind the competition.
Ram EV: Strategically Behind The Competition
The Ford F-150 Lightning is set to start delivering within the coming months, while GM has just debuted the Silverado EV, which will be available in 2023. Luckily, Stellantis hasn’t been twiddling their thumbs as competition ramps up within the electric truck market. Since the Ram EV is coming later than its rivals, it’s giving the automaker the ability to observe the capabilities of other electric trucks and tweak the Ram accordingly. During a Fireside Chat with Morgan Stanley on Wednesday, Stellaris CEO Carlos Tavares stated that the Ram EV is being “adjusted every month” to improve the specs and capabilities of the vehicle as they take what their competitors are doing into consideration.
During last summer’s Stellantis EV Day, the electric range of the Ram EV was touted to be 500 miles.
“We are preparing the EV pickup trucks for 2024, and we are doing it by adjusting the specs and adjusting the performance in function of what we see coming up from our competitors,” Stellantis CEO Carlos Tavares stated during the chat. “It’s a fact that we are coming slightly after them. But it’s also a fact that we have the opportunity to adjust the competitiveness and the appeal of our own trucks to what they are doing, which is a competitive game, which is a fantastic situation for the consumer because the real winner of this competition is the consumer.”
The Ram brand scored top honors in the J.D. Power 2021 U.S. Initial Quality Study, with the Ram 2500 HD and Ram 3500 HD trucks achieving first place within the large heavy-duty pickup segment. Meanwhile, the Ram 1500 scored second place among the large light-duty pickups. The customer focus means that despite the Ram EV reaching the market behind the competition, Stellantis is bound to create the ultimate EV truck for their customers as they consider what their competitors are doing and how those consumers may favor different features. Ultimately, we’ll get to see what they have in store as 2024 gets ever closer.
