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Design Director Tom Peters Tasked His Team With Making The Next-Gen Poster Car For The Youth

C8 Corvette

Shortly after 2020 C8 Corvette Design Director Tom Peters told MC&T that the mid-engined Chevrolet supercar almost had a retro-inspired split rear window, we were informed that its overall design and shape wasn’t primarily directed towards the Corvette’s graying traditional audience. Instead, it’s hoping to be on the bedroom poster of the future automotive performance enthusiast.

“We listen to our (current) customers as close as anybody does, but also you have to get the young new buyers. So I told my team to design it for the 10 year old kid,” said Peters. “Where I got that philosophy from, and one of the reasons I’m in the business, is that I can trace it all back to when I was about 10 years old and saw a Corvette Sting Ray for the first time. It had such a lasting impression, and I formulated a passion around that car. We wanted new customers and to break away from tradition, so I think that was a powerful way to approach it.”

No doubt, many of us can understand this exact feeling. Many of us remember the moment, or the car, or truck, or SUV that transformed the automobile from another customer appliance, to something much more.

2020 Chevrolet Corvette Stingray

“We’re keeping the current customer in mind, yeah, but we’re really focused on a younger customer with the C8 Corvette,” Peters noted.

Mr. Peters retired from General Motors earlier this year. His role overseeing the C8 Corvette capped an extraordinary career that included the radical Pontiac Banshee Concept, the iconic Cadillac Sixteen Concept, the fifth-gen and sixth-gen Camaro, the mighty C7 Corvette, and the rugged K2 Chevrolet Silverado. He is a 2019 inductee into the National Corvette Museum Hall of Fame for his work on the American sports car over the years.

The 2020 Corvette Stingray launches late this year, with 490 base horsepower and a starting MSRP of around $60,000.

Written by Manoli Katakis

Muscle Cars & Trucks was founded by Manoli Katakis - an automotive media veteran that has been covering the latest car news since 2009. His journalism has uncovered dozens of major product changes, updates, plans, and cancellations long before automakers were ready to make things official.

Some highlights over the years of his reporting include the uncovering of the Zora trademark before anybody else reported on the coming of a mid-engine Corvette, as well as the dead-accurate reporting of the coming of the Chevrolet Colorado ZR2, two years before it hit the market, and even before the debut of the concept vehicle. This type of reporting has immediately continued here, with reports of the original seventh-generation Camaro plans being shelved, as well as what's in store for the Chevrolet Silverado.

Some of his work can be found on massive automotive media outlets, such as Motor1. He also has been a guest on the 910AM Radio Station with Detroit News auto critic Henry Payne, as well as the enthusiast-oriented Camaro Show podcast.

Over the years, Manoli has interviewed various automotive industry titans, leaders, and people that make things happen otherwise. These include figureheads such as GM CEO Mary Barra, GM President Mark Reuss, automotive aftermarket icon Ken Lingenfelter, Dodge firebrand Tim Kuniskis, along with various chief engineers of vehicles such as the Ford F-150 & Mustang, Chevrolet Camaro & Corvette, and many more.

At MC&T, Manoli is taking his journalism expertise, deeply planted sources, driving abilities, and automotive industry knowledge to new levels, covering more vehicles and brands than ever before. This is the place where you will continue to read groundbreaking stories about American performance vehicles, pickup trucks, and sport utility vehicles. Here is where you’ll also read insights and quotes from various automotive subject matter experts on the latest relevant products, as well as some of the latest official news from their manufacturers.

Fun facts: he also once beat Corvette Racing driver Tommy Milner in an autocross with a Chevrolet Bolt EV. The biggest vehicle he’s ever driven is a John Deere mining truck. Besides a go-kart, the smallest vehicle he’s driven has been a Hyundai i10. He’s also spent time in the cockpit of various American performance vehicle icons, including the fifth-generation Chevrolet Camaro Z/28, Dodge Challenger Demon, and Ford Mustang GT350R. He has reviewed dozens of trucks, SUVs, and performance vehicles over the years.

One of his favorite new vehicles on the market today happens to be the Chevrolet Colorado ZR2 Bison. He is also a card carrying member of the Sports Car Club of America, and regularly participates in Detroit Region autocross events.

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