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GM’s Commitment To Electrification Excites The Iconic American Performance Company

2024 GMC HUMMER EV ELECTRIC SUV Vehicle Vehicles
Image via GMC.

It’s no secret that General Motors is going all-in on electric vehicles; something that’s likely going to be a turbulent transition in the near term. Even as fun and powerful vehicles like the GMC Hummer EV, and future (unofficially confirmed) Corvette hybrid variants like the E-Ray and Zora are hotly anticipated, as well as a potential electric Corvette SUV, the aftermarket industry is starting to look left out.

There will be fewer new engines to tweak and tune, fewer new exhaust systems to upgrade, and less drivelines to augment. It may take a while for the $48 billion per-year aftermarket industry to sync back up with various mandates that are marching automakers towards electric vehicles, but not everybody is dreading the transition to a so-called All Electric Future™.

Electric Corvette SUV GM Concept Vehicles General Motors CES EV Electric Vehicle Vehicles
Screenshot Via GM.

“I am a big fan of electric vehicles,” said Callaway Cars founder and owner Reeves Callaway to MC&T. “It makes so much sense to make a high performance electric (vehicle), simply because of the way power is generated and applied. It’s fantastic to have max torque at zero RPM.”

Callaway, once a Chevrolet Volt owner, seems to understand the inherent benefits to electric vehicles and hybrids, and is currently waiting to see what General Motors will allow his company to tweak, tune, and otherwise supplement the OEM’s existing lineup.

“We’ve done so many things… we’re flexible in how we assign ourselves,” said Reeves. “We’re just waiting for exactly the right platform to exercise some of those abilities I think. We’re very glad they’re going in that direction.”

GM's Chevrolet Silverado EV truck is rumored to begin production at the end of next year. This will place the electric Silverado on sale in early 2023 as a 2024 MY vehicle.
Image Via GM.

While the GMC Hummer EV family will be fully electric, it may be an easier transition for Callaway to upgrade the C8 Corvette, which isn’t expected to omit its engine anytime soon. But, as mentioned, it will go hybrid before it could turn into an electric vehicle.

“I hope (Corvette) goes in that direction,” said Callaway. “If you look at it as the beginning as incorporating some additional electric drive to the Corvette, I hope that’s the way it goes.”

Callaway otherwise has no major announcements regarding the opportunity on GM’s future electric vehicles at this time. But with a fleet of electric trucks and SUVs on the way from Cadillac, Chevrolet and GMC, there’s likely to be no shortage of electric performance options by mid-decade.

Callaway SportTruck Signature Edition Supercharged Chevrolet Silverado
Image via Callaway Cars.

Written by Manoli Katakis

Muscle Cars & Trucks was founded by Manoli Katakis - an automotive media veteran that has been covering the latest car news since 2009. His journalism has uncovered dozens of major product changes, updates, plans, and cancellations long before automakers were ready to make things official.

Some highlights over the years of his reporting include the uncovering of the Zora trademark before anybody else reported on the coming of a mid-engine Corvette, as well as the dead-accurate reporting of the coming of the Chevrolet Colorado ZR2, two years before it hit the market, and even before the debut of the concept vehicle. This type of reporting has immediately continued here, with reports of the original seventh-generation Camaro plans being shelved, as well as what's in store for the Chevrolet Silverado.

Some of his work can be found on massive automotive media outlets, such as Motor1. He also has been a guest on the 910AM Radio Station with Detroit News auto critic Henry Payne, as well as the enthusiast-oriented Camaro Show podcast.

Over the years, Manoli has interviewed various automotive industry titans, leaders, and people that make things happen otherwise. These include figureheads such as GM CEO Mary Barra, GM President Mark Reuss, automotive aftermarket icon Ken Lingenfelter, Dodge firebrand Tim Kuniskis, along with various chief engineers of vehicles such as the Ford F-150 & Mustang, Chevrolet Camaro & Corvette, and many more.

At MC&T, Manoli is taking his journalism expertise, deeply planted sources, driving abilities, and automotive industry knowledge to new levels, covering more vehicles and brands than ever before. This is the place where you will continue to read groundbreaking stories about American performance vehicles, pickup trucks, and sport utility vehicles. Here is where you’ll also read insights and quotes from various automotive subject matter experts on the latest relevant products, as well as some of the latest official news from their manufacturers.

Fun facts: he also once beat Corvette Racing driver Tommy Milner in an autocross with a Chevrolet Bolt EV. The biggest vehicle he’s ever driven is a John Deere mining truck. Besides a go-kart, the smallest vehicle he’s driven has been a Hyundai i10. He’s also spent time in the cockpit of various American performance vehicle icons, including the fifth-generation Chevrolet Camaro Z/28, Dodge Challenger Demon, and Ford Mustang GT350R. He has reviewed dozens of trucks, SUVs, and performance vehicles over the years.

One of his favorite new vehicles on the market today happens to be the Chevrolet Colorado ZR2 Bison. He is also a card carrying member of the Sports Car Club of America, and regularly participates in Detroit Region autocross events.

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