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CORVETTE SUV: GM REPORTEDLY TARGETING DEBUT AS SOON AS 2025 WITH BRAND EXPANSION

Is It Actually Happening?

C8 Corvette Off-Road
Adam Dao via Instagram

Sell-side automotive analysts (well, at least one) surmise that a Corvette brand could be a $12 billion idea. Turns out that General Motors might be actually listening, as high level reports indicate that the Detroit automaker is mulling an expansion of the Corvette name, with the addition of a an all-electric Corvette SUV.

Per Bloomberg, GM is considering at least “one new electric vehicle inspired by its Corvette sports car, potentially expanding the brand from a single performance model into a family of vehicles.” The report goes on to say that the first expansion vehicle will indeed be a Corvette SUV, which could arrive as soon as 2025, but likely a bit afterwards.

Like the mid-engine design, GM has flirted with the idea of a Corvette brand before, but never gave it the green light for fear of blowback. But since the debut and the reception of the all-electric Mustang Mach-E, it would appear that decision makers within the company have begun to warm up to the idea. Porsche also saw wild success from expanding its brand from the 911 and Boxster sports cars to the Cayenne SUV, followed by the Panamera sedan, and the smaller Macan SUV. Other brands, such as Ferrari, are also planning entries into this fray, while Aston Martin and Lamborghini are already there, waiting.

2021 Ford Mustang Mach-E 0-60 acceleration top speed
Photo credit Manoli Katakis, Muscle Cars & Trucks.

Bloomberg reports that GM designers are currently working on several “Corvette brand concept vehicles” that aim to attract a wider audience. The electric component shouldn’t be much of a surprise for a proposed Corvette SUV, considering GM’s current rhetoric of “An All Electric Future™.”

Several Corvette engineers have already moved from the C8 program and onto future electric vehicle programs.

This news shouldn’t come as too much of a surprise, as earlier reports of a Corvette brand can be seen back in summer of 2019, shortly after the official debut of the mid-engined C8 in July of that year. Going for an electric Corvette SUV instead of another sports car or a sedan makes the most business sense moving forward, lest there be a Corvette pickup truck. We suppose that’s what the new Hummer EV is for.

 

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Written by Manoli Katakis

Muscle Cars & Trucks was founded by Manoli Katakis - an automotive media veteran that has been covering the latest car news since 2009. His journalism has uncovered dozens of major product changes, updates, plans, and cancellations long before automakers were ready to make things official.

Some highlights over the years of his reporting include the uncovering of the Zora trademark before anybody else reported on the coming of a mid-engine Corvette, as well as the dead-accurate reporting of the coming of the Chevrolet Colorado ZR2, two years before it hit the market, and even before the debut of the concept vehicle. This type of reporting has immediately continued here, with reports of the original seventh-generation Camaro plans being shelved, as well as what's in store for the Chevrolet Silverado.

Some of his work can be found on massive automotive media outlets, such as Motor1. He also has been a guest on the 910AM Radio Station with Detroit News auto critic Henry Payne, as well as the enthusiast-oriented Camaro Show podcast.

Over the years, Manoli has interviewed various automotive industry titans, leaders, and people that make things happen otherwise. These include figureheads such as GM CEO Mary Barra, GM President Mark Reuss, automotive aftermarket icon Ken Lingenfelter, Dodge firebrand Tim Kuniskis, along with various chief engineers of vehicles such as the Ford F-150 & Mustang, Chevrolet Camaro & Corvette, and many more.

At MC&T, Manoli is taking his journalism expertise, deeply planted sources, driving abilities, and automotive industry knowledge to new levels, covering more vehicles and brands than ever before. This is the place where you will continue to read groundbreaking stories about American performance vehicles, pickup trucks, and sport utility vehicles. Here is where you’ll also read insights and quotes from various automotive subject matter experts on the latest relevant products, as well as some of the latest official news from their manufacturers.

Fun facts: he also once beat Corvette Racing driver Tommy Milner in an autocross with a Chevrolet Bolt EV. The biggest vehicle he’s ever driven is a John Deere mining truck. Besides a go-kart, the smallest vehicle he’s driven has been a Hyundai i10. He’s also spent time in the cockpit of various American performance vehicle icons, including the fifth-generation Chevrolet Camaro Z/28, Dodge Challenger Demon, and Ford Mustang GT350R. He has reviewed dozens of trucks, SUVs, and performance vehicles over the years.

One of his favorite new vehicles on the market today happens to be the Chevrolet Colorado ZR2 Bison. He is also a card carrying member of the Sports Car Club of America, and regularly participates in Detroit Region autocross events.

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    1. Please don’t follow Ford’s lead and do something truly stupid to your flagship car. NOthing against the Mach-E, but it doesn’t need to be a Mustang branded car. I would have called it the E-bird, since the T-bird is dead and unlikely to return.

      The Corvette doesn’t need an expanded ‘brand’… it is a world-class sports car at a fraction of the price of its competitors. Don’t dilute it…

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