Dodge has just launched a new national advertising campaign that puts the “Real Brotherhood of Muscle,” its owners, fans, and their vehicles in the driver’s seat of the national spotlight. The national multimedia campaign, which runs across television and social media channels, launched today. You can find the 60-second video below.
Dodge “Real Brotherhood Of Muscle” Campaign: Details
Throughout this summer, Dodge encouraged the Brotherhood of Muscle to help the brand in its search by reposting and sharing their favorite content across their social media channels to bring awareness to their videos and photos through its HWY 93 campaign. Dodge enthusiasts needed to repost and share their content with the tags #ThatsMyDodge and #ad across their social media channels to bring awareness to their content. Dodge then focused on content showing legal, safe driving practices and discouraged owners from filming or posting anything dangerous, hazardous, illegal, or harmful to the Dodge brand.
Dodge searched for content that shows off the unique culture of American muscle car enthusiasts. While donuts and burnouts on closed courses have become a signature of the brand, Dodge dug much deeper. Searching for content where owners show off not just their vehicles and modifications but how they care for their Hemi engines, Hellcats, and Scat Packs, how they use them, and even where they park their ride.
DodgeHWY93.com officially launched “The Real Brotherhood of Muscle” campaign. Still, the website also includes a curated list and interactive map of events, roadhouses, restaurants, rest stops, and races, including the iconic Roadkill Nights on Woodward Avenue in Michigan. Dragstrips, iconic/scenic drives, lodging, sporting events, and other attractions that Dodge owners can use to build their ultimate summer roadmap can also be found on the website. Though, since summer is over, it’ll prove useful for a trip for next year.