Over the past few days, Ford Bronco reservation holders have been receiving emails from the Blue Oval asking them to participate in an advance ordering survey. This survey should help the automaker get a better idea of how many reservation holders actually plan to purchase a Bronco, as well as how buyers may choose to spec their trucks. In order to do this effectively however, Ford has also given us all a bit of an early sneak peak at the potential pricing related to some Bronco packages and options.
This could all be fabricated, but folks at the Bronco 6G forum were the first to report on this email from Ford. The survey essentially asks potential buyers how they are most likely to spec the SUV that they have already reserved, and gives them a list of possible options they are most likely to want. Among this list were some of the options that we’re certain will prove to be popular among Ford Bronco buyers, along with their price tags.
Starting off with the powertrain options, Ford has now confirmed that the 10-speed automatic gearbox will cost $1,600 when optioned with the 2.3L engine across the range. A larger price hike comes should you want to spec the big 2.7L EcoBoost, which comes exclusively mated to the 10-speed for $3,600 on Base, Big Bend and Black Diamond models. The big motor is only $1,600 on the Outer Banks Series trucks, for whatever reason.
Pricing has also been released for the hardcore Sasquatch Package, which includes upgrades such as high-clearance suspension, position-sensitive Bilstein shock absorbers, electronic-locking front and rear axles, a 4.7:1 final drive ratio, 17-inch beadlock-capable wheels with 35-inch Mud-Terrain tires, and high-clearance fender flares. The hardware package will cost $5,000 on the Base, while Big Bend and Outer Banks Buyers interested in the Sasquatch package need to only fork over $2,500 with the Badlands Series, and it is already included from the factory with the Wildtrak Series SUV.
Other Ford Bronco options that were detailed in the survey include the $600 Towing Package, and the Roof Rack and Rails Package for an additional $400. There’s also an $800 modular front bumper option that Base, Big Bend and Wildtrak owners were asked about. While we won’t get the full options list until ordering opens for the Ford Bronco, this does give us our first look at Ford’s pricing strategies.