Long before the 2021 Ford Bronco made its official debut, we all knew that the SUV was aimed squarely at the Jeep Wrangler. When the reborn Icon was announced with removable body panels and over 200 accessories available at launch, we knew that Ford meant war. One accessory that fans were disappointed to learn wouldn’t be coming to market were the affectionately named donut doors we saw in the initial press photos. However, a new trademark filing suggests that FoMoCo may still plan to bring this design to customers.
Ford filed a trademark for the name “EZ Air” with the USPTO just before the SUV debuted in July. While it is possible that this name has nothing to do with the off-roading SUV, the name does sound rather fitting for the set of donut doors previously seen. Furthermore, the trademark specifically applies to land motor vehicle doors. Unless Ford has an entirely new open-air vehicle headed to customers in the near future, it would make the most sense for this trademark to apply to the Ford Bronco.
This find is noteworthy, as the future of the donut doors seen in these photos have been up in the air until this point. The automaker themselves has only gone as far as to say that the design is one of many that are being considered for the Bronco accessory catalogue. That said, rumors also arose that stated the door design would be unable to pass crash testing, and that tube door accessories would suffice.
We’ll have to wait for the full list of the 200+ accessories available for the Bronco to become available before we know for sure, but Ford is aware of how much fans like this package. If the automaker can get the design through crash testing, it’s hard to imagine a reason they won’t be coming to the SUV.