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Jonathan Ward Does It Again


Jonathan Ward is a bit of an eccentric person. A die-hard gearhead and appreciator of quality materials, Ward has made a name for himself over the last three decades through his seemingly unmatched 4×4 builds. Whether you love the Toyota FJ or the Ford Bronco, an ICON build has surely passed through your timeline. Ward and his team painstakingly reimagine and rebuild these off-road machines into incredible, modernized daily drivers. Now though, ICON has taken on a one-off Ford pickup with this Reformer Series ICON F100.

ICON’s Reformer Series is one of the coolest things that the company does, as it opens up the starting vehicle possibilities. The lineup has included everything from a 1950 Willys Jeepster on up to a modern Mercedes G55 AMG, now joined by this short bed Ford truck. Originally a Craigslist find, this truck was slated to be a Derelict Series build, meaning it would retain all of its patina and original body work. However, when the owner’s build slot came up, he had decided that a more daily driver-focused Reformer Series build was more in line with his vision. Shortly thereafter, Ward and the ICON team got to work.

The amount of man hours that go into an ICON build cannot be understated, as every component is evaluated and redesigned if necessary. If you’ve heard of Singer you have an idea what we’re talking about here. As a result, this ICON F100 is jam packed with modern equipment. The chassis is a one-off ICON and Art Morrison collaboration, featuring Eibach Coils and Fox Racing nitrogen-charged shocks. Dynatrac axles sit at both ends, with a Dana 60 out back and a Dana 44-based unit with upgraded internals at the front. The suspension geometry is largely based on that of the ICON Broncos, which is definitely not a bad thing.

Under the hood sits a Mustang GT-sourced 5.0L Coyote V8, making around 420 horsepower and 390 pound-feet of torque in this application. Spent exhaust runs through a fully custom unit made in collaboration with Borla Performance. Power is sent to a Ford AOD automatics transmission before being routed through a Atlas twin-shift Highland transfer case. Because this truck isn’t really a trail monster, it doesn’t feature lockers.

Image Courtesy of YouTube.

From the outside, the changes appear rather subtle. The truck has a great stance, enhanced by the 18-inch forged aluminum ICON wheels wrapped in BF Goodrich A/T tires. The vintage Ford hubcaps help to hide the massive six-piston front and four-piston rear ICON Brembo sport brakes, which are hydraulically assisted. The trim work around the truck has also been made better than the factory, through a tedious process of re-drilling and fitting. Perhaps the biggest indicator of what’s going on with this truck is the ICON Custom badge on the truck bed.

The craftsmanship continues inside, where Ward’s attention to detail really shines through. Considering he is in the process of starting his own leather company, it shouldn’t shock anyone that Ward can make a killer interior. While the changes are numerous and sometimes small, they come together to make a truly usable, vintage feeling interior.

Image Courtesy of YouTube.

Jonathan Ward knocked it out of the park with this ICON F100, and we can’t wait to see what comes next.

Written by Lucas Bell

Lucas holds a journalism degree from Wayne State University, and is a Automotive Press Association scholarship recipient. While an American muscle fan through and through, he once wrote a fascinating comparison review about eScooters.

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