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HUMMER EV DEVELOPMENT HAS BEEN “A GREAT JOURNEY,” SAYS GMC VICE PRESIDENT

Getting The Electric Truck To Production Took Just 2.5 Years

GMC Hummer EV Production GM Factory Zero Detroit-Hamtramck Assembly
Image via GM

The 2022 GMC Hummer EV Edition 1 is being built right now at the General Motors Factory Zero plant in Michigan. And while that in itself doesn’t sound too remarkable – GM launches cars every year – the Hummer EV is a unique case that represents a paradigm shift in the company’s business model. As GM seeks an eventual transition to building only zero-emission vehicles, the 1,000 horsepower Hummer EV Edition 1 is tasked with charging into the foray, making an impact, and changing customer perceptions. Something that happens “once in a generation,” according to GMC Vice President Duncan Aldred.

“It’s been a great journey,” said Aldred during a virtual media roundtable. “We’ve confirmed the Sierra EV as well. You can see momentum building, and I’d say dealers are fully on board with the journey we’re on.”

Image copyright Muscle Cars & Trucks

Moreover, reservations and hand raisers for the GMC Hummer EV Edition 1 have been peppered across the country, according to the brand’s marketing data.

“Hummer EV has broken the mold of ‘oh this is a West Coast thing, or in other predominant areas,’ we have really really strong geographical coverage,” he said. “When you have a vehicle this special, and really truly sought after, it knocks down stereotypes.”

So far, electric vehicle sales have been dominated by west coast markets.

“80 percent of Hummer EV reservations are for our top of the line vehicle”… we have the Edition 1, and then the EV3X which is the best propulsion system we’ve got, and then a three motor, and a two motor.”

2023 GMC Hummer EV Edition 1 Accessories EV3X EV2X EV2 Range Battery
Image via GMC

While the 80 percent figure is laudable, customers seeking more affordable variants of the GMC Hummer EV, such as the EV2X and EV2 variants, would have to wait a couple years before these vehicles reach production. That could have contributed to the fluctuation, as Ford Motor Company approaches nearly 200,000 reservations for the much more affordable Ford F-150 Lightningtriple the demand expected. GMC continues to not disclose total reservation numbers of the Hummer EV Edition 1, and only says that it’s fully booked. Its $112,595 USD price point represents the top 1 percent of all vehicles the industry. So it goes.

As for the GMC dealer body, apprehension to sell electric vehicles seems to have alleviated over time.

“People are really excited, there’s a huge amount of (dealer) training underway,” he said. “We basically put them in phases so they don’t have to spend massive amounts of money before they’re going to start receiving their first Hummers.”

The 2022 GMC Hummer EV takes on the trails in Moab, Utah.
Image Via GMC.

Written by Manoli Katakis

Muscle Cars & Trucks was founded by Manoli Katakis - an automotive media veteran that has been covering the latest car news since 2009. His journalism has uncovered dozens of major product changes, updates, plans, and cancellations long before automakers were ready to make things official.

Some highlights over the years of his reporting include the uncovering of the Zora trademark before anybody else reported on the coming of a mid-engine Corvette, as well as the dead-accurate reporting of the coming of the Chevrolet Colorado ZR2, two years before it hit the market, and even before the debut of the concept vehicle. This type of reporting has immediately continued here, with reports of the original seventh-generation Camaro plans being shelved, as well as what's in store for the Chevrolet Silverado.

Some of his work can be found on massive automotive media outlets, such as Motor1. He also has been a guest on the 910AM Radio Station with Detroit News auto critic Henry Payne, as well as the enthusiast-oriented Camaro Show podcast.

Over the years, Manoli has interviewed various automotive industry titans, leaders, and people that make things happen otherwise. These include figureheads such as GM CEO Mary Barra, GM President Mark Reuss, automotive aftermarket icon Ken Lingenfelter, Dodge firebrand Tim Kuniskis, along with various chief engineers of vehicles such as the Ford F-150 & Mustang, Chevrolet Camaro & Corvette, and many more.

At MC&T, Manoli is taking his journalism expertise, deeply planted sources, driving abilities, and automotive industry knowledge to new levels, covering more vehicles and brands than ever before. This is the place where you will continue to read groundbreaking stories about American performance vehicles, pickup trucks, and sport utility vehicles. Here is where you’ll also read insights and quotes from various automotive subject matter experts on the latest relevant products, as well as some of the latest official news from their manufacturers.

Fun facts: he also once beat Corvette Racing driver Tommy Milner in an autocross with a Chevrolet Bolt EV. The biggest vehicle he’s ever driven is a John Deere mining truck. Besides a go-kart, the smallest vehicle he’s driven has been a Hyundai i10. He’s also spent time in the cockpit of various American performance vehicle icons, including the fifth-generation Chevrolet Camaro Z/28, Dodge Challenger Demon, and Ford Mustang GT350R. He has reviewed dozens of trucks, SUVs, and performance vehicles over the years.

One of his favorite new vehicles on the market today happens to be the Chevrolet Colorado ZR2 Bison. He is also a card carrying member of the Sports Car Club of America, and regularly participates in Detroit Region autocross events.

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