Ever since its debut, Jeep has marketed the plug in hybrid Wrangler 4xe as an off-roader that respects the environment it allows its owners to explore. It’s the most fuel efficient Wrangler in the lineup, but also delivers great horsepower and torque ratings, and Jeep claims it’s just as good off-road as it’s non-hybrid counterpart. As it begins to roll out to dealers, Jeep is giving us a new advertisement for the Wrangler 4xe, and its just as good as the Bronco baiting commercial from last summer, and Utah Monolith ad from December.
The commercial is called Earth Odyssey, and it shows the Jeep Wrangler 4xe driving in a variety of off-road conditions to the 2001: A Space Odyssey theme song, only animal sounds make the notes. And in the end, there’s what looks like a Planet of the Apes and Utah Monolith reference with a Wrangler Rubicon 4xe charging in the desert.
The ad is supposed to symbolize how the Jeep Wrangler 4xe is a tool to both protect and explore the environment, hence the Earth Odyssey title. Although Rivian may argue they coined that idea with their vehicles, the ad does a great job of conveying that concept with some humor. The animal noises and visuals are pretty hilarious. Jeep also used this ad to show off their upcoming 4xe charging stations, which they hope to install at off-road trails nationwide for Wrangler owners.
In fact, the new ad might even be better than their unloved Super Bowl ad, which has been riddled with backlash and controversy. Many people weren’t such a fan of the “meet in the middle” political statement, and Bruce Springsteen’s now dismissed DWI didn’t help matters. And to top it off, they managed to forget Michigan’s Upper Peninsula.
The Jeep Wrangler 4xe is hitting dealerships now, and will be offered in only four door Unlimited configuration in three trim levels: Sahara, Rubicon and High Altitude. Each get the same powertrain setup, good for 375 hp and 470 lbs-ft of torque and 25 miles of electric driving range.
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Which part was hilarious?