Jeep hasn’t had any easy time with their Super Bowl ad, but star subject Bruce Springsteen has had it even worse it seems. Shortly after Jeep first showed the ad during the Super Bowl game, news broke that Springsteen had been charged with a DWI back in November, and given he was driving an old CJ Jeep in the ad, Stellantis rightly made the decision to take down their commercial. But now, the story has come full circle, and the charges against Springsteen have been dropped, so Jeep’s ad is back up and running.
According to NBC, Springsteen was caught drinking tequila at Sandy Hook in Gateway National Recreation Area, in New Jersey. Alcohol is prohibited on this national park, so an officer made contact with Springsteen in the November, 2020 incident. Supposedly, he failed multiple sobriety tests and had “smelled strongly of alcohol coming off of his person and had glassy eyes,” according to the officer at the scene. He also had an open bottle of tequila with him when attempting to ride his motorcycle.
But the story shifts from looking so bad for Springsteen when he took a breathalyzer test and blew a .02, well below the .08 New Jersey drunk driving threshold. Still, he was charged with a DWI and admitted to having two shots of tequila within 20 minutes of driving. This honesty backs up the assertion that Springsteen worked well with authorities throughout the incident. But being friendly, or Bruce Springsteen for that matter, cannot get you out of a DWI, and he was charged.
Shift to now, and the charges against Springsteen have been dropped completely, mainly due to his low BAC level. Because of this, Jeep has decided to re-upload their Bruce Springsteen Super Bowl ad.
Just because the main controversy is gone doesn’t mean Jeep’s commercial is now well loved by everyone, however. People took issue to meeting in the middle on several issues facing the nation today, and being Michigan natives, us at MC&T can never forgive Jeep from leaving the upper peninsula off our beloved state. Bruce Springsteen and Jeep can rest easy now that the DWI has been dropped, but it’s pretty clear that the commercial won’t be going down as one of the greats.
You can see the video by clicking these orange words.