Two of FCA’s core American brands, Jeep and Ram, will uphold an 84-year tradition by displaying vehicles like the 1500 TRX and Wrangler 4xe at the State Fair of Texas. Only this year, the Texas State Fair will look very different, for obvious reasons. The organizers have revamped the event to be a drive-through carnival food extravaganza, called the Big Tex Fair Food Drive-Thru. Yes, despite being canceled, State Fair is limping into this Brave New World as a giant carnival food drive-thru.
The Fair, which is taking place the weekends of October 2-4, 9-12 and 16-18 from 10 AM to 6 PM, will highlight some of FCA’s most exciting new products. Most applicable is the 2021 Ram 1500 TRX, the 702 hp Hellcat truck that rewrites the rulebook for off-road pickups. As the saying goes, everything is bigger in Texas, and the TRX certainly has big size, power, performance and hype to bring to the show. Ram will also display a number of other trucks from the lineup.
Jeep, meanwhile, will show off the new Wrangler 4xe plug in hybrid as their star. This new model pushes 375 hp, more than any other Jeep in the lineup, and delivers 25 miles of electric range. The Jeep Wrangler EcoDiesel Rubicon, several Gladiator models, and Grand Cherokee Summit will also be featured.
While attendees have been able to look around the vehicles hands on in the past, they will have to make do with seeing them from their own car this year. The FCA products will be displayed along the drive through as people get food from the vendors. As with other years, the Texas State Fair is actually a 501(c)3 nonprofit organization, and profits support a number of causes like student scholarships, food banks, and other community initiatives.
And for FCA, it’s a creative way to advertise their newest products like the Ram TRX and Wrangler 4xe while supporting an organization with charitable intentions. It’s a very different Texas State Fair this year, but should be a fun family event for those in the area nonetheless.