When people think of a Ram truck, their everyday vehicles are what likely comes to mind. And rightly so, as the current 1500 is one of the best pickups on sale today. But Ram has another side of their business that goes somewhat unseen to the public. Ram’s commercial vehicles, made up of the 1500, 2500 and 3500 HD, Chassis Cab Heavy Duty trucks, plus the Promaster van lineup, serve an important role in America’s working class. These work vehicles may not be too appealing to the average Ram customer, but the work they allow people to do might just make them the most important vehicle in the Ram trucks lineup.
To celebrate this, Stellantis has announced the new Ram “Giants” advertising campaign, which celebrates the important work Ram commercial vehicles carry out. The ad, which you can watch below, features the Ram 1500; 2500 and 3500 Heavy Duty; 3500, 4500 and 5500 Chassis Cab and the ProMaster and ProMaster City.
The New “Giants” Ram Truck And Van Commercial Can Be Viewed Just Below:
The best part of the ad isn’t that it features all of Ram’s great commercial trucks and vans, but that it highlights all of the working class heroes that drive our infrastructure, among other things. As the name of the ad suggests, Ram refers to them as “Giants,” and we agree with that sentiment.
“Our new Ram ‘Giants’ campaign reinforces the full lineup of Ram Commercial vehicles, purpose-built to support and improve the productivity of businesses everywhere,” said Marissa Hunter, Vice President of Marketing for Stellantis North America. A 30-second ad will run across broadcast, digital and social media, while the longer minute long version you see above is available on their official YouTube channel.
With their non-commercial vehicles, Ram’s latest ad campaign follows a similar path. The “I’m a Ram” commercials show Ram 1500 and 2500 HD owners doing good deeds with their truck for their community. Together, these commercials put the focus on Ram customers, and what their trucks and vans allow them to accomplish, rather than the vehicles themselves.