Late last year, Ram introduced a new lineup of limited edition ‘Built To Serve’ trucks that celebrated the men and women that serve in the U.S. Armed Forces. A new color scheme that celebrates a specific branch of the military was supposed to roll out every three months, but the Coronavirus shutdowns slowed things, so we are just getting to the next installment of the limited-edition Ram 1500 trucks right now.
The Built To Serve limited edition trucks are mainly distinguished by unique paint colors. These new models celebrate the Navy, with Ceramic Gray and Patriot Blue. Other colors include: Gator and Diamond Black, Anvil and Billet Silver, Tank and Flame Red, Spitfire, and Bright White. All colors are limited to 1,000 units each, expect for Spitfire and Bright White that will only get 500 examples.
These Built To Serve Limited Editions are available on any body style and powertrain of the Ram 1500. And they’re more than just a fancy limited edition color. The exterior gets special “Built To Serve” rear fender decals, body colored wheel arch flares, and blacked out grille, headlights, exhaust tips and wheels.
There are more special touches inside, too. Five different stitching colors give a pop of color in the otherwise blacked out interior, and correspond with the exterior color and the branch of military they represent. This next round of Navy inspired trucks gets Light Ambassador Blue stitching. Most interesting is a velcro patch on the front and side of the front seats. This allows owners to stick on a patch they earned in the military, celebrating their service to the nation and further personalizing their truck.
All Built To Serve edition Ram 1500 trucks will also get the 4×4 Off Road Package. It provides a number of goodies, including all-terrain tires, locking rear axle, hill decent control, underbody protection, tow hooks and off road shocks.
This next round of Navy-inspired trucks will hit dealerships on Sunday, June 14 to coincide with Flag Day.