We’ve been following the assortment of sightings regarding the a compact Ram pickup truck set to release in South America. Though many have hoped that the smaller truck would make its way to North America, that doesn’t seem to be the case, at least not anytime soon. Still, the insinuated name for the tiny Ram was incorrect, and the brand had something better in mind. Enter the 2024 Ram Rampage, which has recently seen a few teasers released, and from what we can tell, it’s on brand. This is the truck that was expected to be called the Ram 1200.
2024 Ram Rampage (Ram 1200): Details
According to Mopar Insiders, the new pickup is said to be a game-changer for both the brand and the region, and it has been developed with the help of Ram engineers in Auburn Hills, Michigan. This marks the first time Ram has officially confirmed the new monoblock (unibody) pickup, and it features a fascia with two circular elements and a honeycomb mesh, similar to the current Ram 1500 Rebel, as well as black appliques and a black skid plate on the bumper.
Ram has kept details of the Rampage under wraps until now, with the project shrouded in secrecy. However, this truck is highly anticipated by the South American market, with Ram hoping to impact the region significantly. The Rampage is expected to launch with four trims, entry-level Big Horn, Laramie, Rebel, and Rebel Night Edition. The Ram Rampage aims to add more capability, luxury, and power than its Fiat Toro cousin. It also looks to bridge the gap between other Ram-badged Fiat pickups already on the market, thanks to its Ram 1500-inspired design.
Ford currently has the Maverick in the South American market as well as the USA and Canada, while the Ram Rampage won’t reach the United States or Canada markets, despite engineers from Auburn Hills involved in the development of this little truck. Based on the latest remarks from Ram CEO Mike Koval, he sees the opportunity for a small truck in the USA market, but stopped short of confirming its arrival.