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The Two Companies Could Soon Expand Their Collaborative Efforts

Silverado Bison
The Hall Racing Silverado 1500 - photo by and for

The Chevrolet Colorado ZR2 Bison is the first vehicle of its kind. The highly capable pickup combined the rigorous development validation of an OEM (General Motors) with the specialized expertise of an upfitter (American Expedition Vehicles) to deliver one of the most formidable pickup trucks the world has ever seen from the factory. To the point, it’s been such a hit, that GM and AEV have agreed to increase production on the off-road midsize truck, which stickers at nearly $50,000.

And it could be just the beginning.

“I think there’s a history there with Chevrolet and AEV, and you’re going to see that history continue. Especially as we look at more off-road opportunities,” said Hugh Milne, Chevrolet Silverado Marketing Director, in an interview with MC&T during the 2019 SEMA Show.

So we asked if there would be a Chevrolet Silverado Bison.

“Who knows, right? The possibilities are endless. You look at what we’ve done with Trail Boss, and I wouldn’t rule anything out,” he said.

Our contacts at AEV were mum on the matter, but have previously mentioned to us that half-ton pickup trucks pose “a tough business case.” This is due to the nature of the type of enthusiast in the market, which prefer the pre-runner style dune jumping trucks that excel on sand dunes and open spaces, and not the go-anywhere-but-slowly overlanding vehicles that AEV specializes in.

2020 Silverado 1500 Trail Boss Midnight Edition – photo by and for

With just a shock upgrade, a suspension lift, and some Goodyear DuraTrac tires, the Silverado Trail Boss offers enthusiasts a bit of added capability, but isn’t exactly the last word in off-road superiority. In other words, there’s still a lot of potential there. We know that Chevrolet is currently busy developing the next level in off-road performance with the Silverado ZRX, which was teased with the Hall Racing Silverado racing truck at the SEMA Show. Another collaboration with AEV would imply something even beyond that.

If we look at the Colorado ZR2 Bison, AEV added hot-stamped boron steel skid plates, tubular steel bumper and side skirt protection, special wheels, and a winch-ready front bumper. The package costs $5,750 on top of any standard ZR2. AEV also announced its plans to offer its own package beyond the factory Colorado Bison, which incorporates high-clearance fenders and larger 35-inch tires first previewed on the Colorado ZR2 Bison Tray Bed Concept. This AEV Bison 350 package made its debut at the 2019 SEMA Show and is pictured below. Pricing for this package has not yet been announced.

A Silverado Bison could incorporate a very similar recipe as the Colorado ZR2 Bison, but what such a package would potentially cost at this point in time is not known.

Meanwhile, the Ford F-150 Raptor has remained largely unchallenged for two generations at this point, while Ram is preparing to enter the ring with the Hellcat-powered Rebel TRX.

Chevrolet Colorado ZR2 Bison AEV350 – photo by and for

Written by Manoli Katakis

Muscle Cars & Trucks was founded by Manoli Katakis - an automotive media veteran that has been covering the latest car news since 2009. His journalism has uncovered dozens of major product changes, updates, plans, and cancellations long before automakers were ready to make things official.

Some highlights over the years of his reporting include the uncovering of the Zora trademark before anybody else reported on the coming of a mid-engine Corvette, as well as the dead-accurate reporting of the coming of the Chevrolet Colorado ZR2, two years before it hit the market, and even before the debut of the concept vehicle. This type of reporting has immediately continued here, with reports of the original seventh-generation Camaro plans being shelved, as well as what's in store for the Chevrolet Silverado.

Some of his work can be found on massive automotive media outlets, such as Motor1. He also has been a guest on the 910AM Radio Station with Detroit News auto critic Henry Payne, as well as the enthusiast-oriented Camaro Show podcast.

Over the years, Manoli has interviewed various automotive industry titans, leaders, and people that make things happen otherwise. These include figureheads such as GM CEO Mary Barra, GM President Mark Reuss, automotive aftermarket icon Ken Lingenfelter, Dodge firebrand Tim Kuniskis, along with various chief engineers of vehicles such as the Ford F-150 & Mustang, Chevrolet Camaro & Corvette, and many more.

At MC&T, Manoli is taking his journalism expertise, deeply planted sources, driving abilities, and automotive industry knowledge to new levels, covering more vehicles and brands than ever before. This is the place where you will continue to read groundbreaking stories about American performance vehicles, pickup trucks, and sport utility vehicles. Here is where you’ll also read insights and quotes from various automotive subject matter experts on the latest relevant products, as well as some of the latest official news from their manufacturers.

Fun facts: he also once beat Corvette Racing driver Tommy Milner in an autocross with a Chevrolet Bolt EV. The biggest vehicle he’s ever driven is a John Deere mining truck. Besides a go-kart, the smallest vehicle he’s driven has been a Hyundai i10. He’s also spent time in the cockpit of various American performance vehicle icons, including the fifth-generation Chevrolet Camaro Z/28, Dodge Challenger Demon, and Ford Mustang GT350R. He has reviewed dozens of trucks, SUVs, and performance vehicles over the years.

One of his favorite new vehicles on the market today happens to be the Chevrolet Colorado ZR2 Bison. He is also a card carrying member of the Sports Car Club of America, and regularly participates in Detroit Region autocross events.

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